Our Blog
Choosing A Brand Name: 7 Steps To Bringing Objectivity To The Subjective Process
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Why Sketch – 100 Sketches Over 5 Years
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
What Is Branding? 5 Keys To Unlock The Mystery
Branding is one of those terms that gets thrown around as if everyone knows what it’s all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.
Signs & Symbols – Halloween Edition
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.
Shopping For Learnings – Eataly
A trip to Eataly in Chicago reminded us of the strength of color blocking and the billboard potential of packaging.
Freedom Within Limitations
Learning from pros in other fields – we turn to director Anne Bogart for inspiration.
EpiscoPickles & Social Responsibility
Branding churches and what we can learn for other non-profit projects.
Inspiration Is Everywhere
Bryan’s shirt just happens to match the project in progress.
Apple Watch Or IWatch – Tomato Or Tom-ah-to
A quick look at Apple naming.
Shopping With Something Shiny Syndrome
Grocery Shopping is work.