Covid-19 Impacts on Packaging Design
Patiently staring into our crystal ball, we wonder how Covid-19 will shape the packaging and store design for many of our clients - past and future. As CPG package designers and researchers, we decided to go into action and ask some experts about what they are...
Alphabet Soup – Acronyms in Design
After 10+ years of helping companies to (re)shape their identity and/or their package design systems we thought it would be fun to make a list of all the different acronyms that we’ve been exposed to across different industries.
3 Tips on Food Packaging Illustration
Consumers gravitate towards imagery on packaging. Here are 3 tips to using food illustration on your packaging to the fullest effect.
Design Integrity Case Study
The highlights of the Design Integrity Logo Design work that captures Design Integrity’s brand: complex engineering merged with industrial design.
CNI Mini Case Study
Chicago Neighborhood Initiatives builds strong Chicago Neighborhoods. This is a case study on our work rebranding CNI to better communicate their tenacity and drive.
Design + Architecture
In design, we look for inspiration everywhere including architecture. Architecture can become a symbol of an entire city or a movement.
Quari Handcrafted Ice Mini Case Study
The making of a Challenger Brand: a mini case study on how Seedhouse worked with Elevation Industries to bring their newest product, Quari Ice, to life.
Design Process—the Seedhouse Way
We often say that every good branding and design firm has a process. Process can help bring objectivity and accountability to an otherwise subjective task. Here, we outline the basic framework of our design process.
Beechworth Windows Mini Case Study
A mini case study of our strategy development and design for Beechworth Window’s marketing brochure.
Finalization Process
How to use Brand Guidelines to keep your brand on track.
The Magic of Creative Design Refinements
Good design is an iterative process. In this blogpost, we outline our refinement & creative extension phase.
Creative Exploration
The creative exploration step in our process is where we translate the strategy that we developed previously and, with equal parts smarts, skill and talent, turn it into absolute design magic.
Pinnacle Performance Co. Logo Mini Case Study
A mini case study of our branding work done for Pinnacle Performance Co.
Seedhouse News – April 2020
We’ve been apart: from our office, from each other and from our awesome clients. But we’re still working hard to bring your design dreams to life. Here is a round-up of all of our recent work for the first quarter of 2020.
Immersion and Audit Process
Immersion is the first phase of the Seedhouse process – whether for a brand identity or a package design project. This is the phase where we, as a team, try to learn your business as well as you.
Brand Strategy & Brand Story
Why do you need Brand Strategy & Story? Brand identity and strategy keep your brand consistent. A good story is how we connect to our world & brands. Learn more about how to craft your Brand Identity and Story.
Naming – Our Philosophy & Process
What’s in a name? Naming your company can feel like naming a baby! It's a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business...
How to get the most out of your Packaging Design
The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.
Construction Paper is the Key
A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE ever expected to illustrate. (And don’t get us started on horseradish!) We...
Maison Restaurant – Branding the Modern Bistro
Aiming to rebrand the French Bistro for the Charleston restaurant scene, the Maison team partnered with Seedhouse to create the new Maison restaurant branding.
An Ode to Bon Appétit
At Seedhouse, we are constantly asking ourselves, “what emotional tie do we want to make with this logo/package/etc?”. Creating that connection with the audience is SO MUCH more powerful than a functional or literal play. Instead of “Oh great, it’s yet another pasta recipe”, I get hyped about the old school Italian restaurants in Jersey.
Design to Grow
Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.
Design Coming to Life
Executed properly, a good logo allows for broad application and helps start a conversation. Because of this, we start every branding project by clearly defining the brand to help ensure that what we design is aligned to strategy, works to telegraph the right meaning and helps to spark an emotional connection or interest. (When developing a new logo, never review it simply on a white piece of paper or just on a white screen, as that’s not how they actually live or are viewed by others).
Design & Video Games
Design reflects its culture. Whether we’re talking about tomato sauce labels or computer packaging, the best design work is an echo of its particular moment in time. Apart from its original commercial and persuasive goals, every piece we create at Seedhouse is...