Inside our brains

Peruse our design thoughts from both inside and outside of the box.

Brands Should Fear Helvetica

Brands Should Fear Helvetica

Eventually it was going to happen. Another big agency was going to rebrand themselves, using Helvetica. Global branding agency Interbrand did it. And just like that, creativity dies another small death. More Helvetica? Is that what creativity looks like in 2016?
Are you ready to engage a design firm?

Are you ready to engage a design firm?

You've got a company started. You're well on your way towards securing your suppliers. You think it's time to get your logo and packaging designed. How do you find the right design firm? And when do you know you're ready to hire them.
How to Write a Brand Story – Part 2

How to Write a Brand Story – Part 2

In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.
How to write a brand story – Part 1

How to write a brand story – Part 1

Let's start at the beginning. Why do you need a Brand Story? The simple answer is - because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.