The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.
A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE ever expected to illustrate. (And don’t get us started on horseradish!) We...
Aiming to rebrand the French Bistro for the Charleston restaurant scene, the Maison team partnered with Seedhouse to create the new Maison restaurant branding.
At Seedhouse, we are constantly asking ourselves, “what emotional tie do we want to make with this logo/package/etc?”. Creating that connection with the audience is SO MUCH more powerful than a functional or literal play. Instead of “Oh great, it’s yet another pasta recipe”, I get hyped about the old school Italian restaurants in Jersey.
Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.
Executed properly, a good logo allows for broad application and helps start a conversation. Because of this, we start every branding project by clearly defining the brand to help ensure that what we design is aligned to strategy, works to telegraph the right meaning and helps to spark an emotional connection or interest. (When developing a new logo, never review it simply on a white piece of paper or just on a white screen, as that’s not how they actually live or are viewed by others).
Design reflects its culture. Whether we’re talking about tomato sauce labels or computer packaging, the best design work is an echo of its particular moment in time. Apart from its original commercial and persuasive goals, every piece we create at Seedhouse is...
Andrew Sechin is Seedhouse’s Creative Director. After he’s done for the day—designing packaging, creating razor-tight illustrations or building complex mechanicals—he picks up a different set of creative tools. Andrew is a fine artist who paints luminous, gorgeous...
Design covers a variety of media—and we’re going past typography and grids to take you into an entirely different and archaic world—butterflies.
Visual inspiration is everywhere, and some of our favorite designs can be found along rural Pennsylvania roads.
The simple pineapple, exotic in appearance and vibrant in taste, has enchanted people for centuries and has grown into a rich symbol of hospitality.
Eventually it was going to happen. Another big agency was going to rebrand themselves, using Helvetica. Global branding agency Interbrand did it. And just like that, creativity dies another small death. More Helvetica? Is that what creativity looks like in 2016?
You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. How do you find the right design firm? And when do you know you’re ready to hire them.
In honor of Chicago Craft Beer Week, we’d like to give a sneak peek into some of our work with amazing local brewers, Dovetail Brewery.
In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.
Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.
It started a few years ago. Brand owners and marketers finally shifted from “we’ll make it and they’ll buy it” to a more nuanced appreciation of the implicit contract between consumers and brands.
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer.
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
Branding is one of those terms that gets thrown around as if everyone knows what it’s all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.
A trip to Eataly in Chicago reminded us of the strength of color blocking and the billboard potential of packaging.