Upstream Brand Identity Case Study
Overview Client: Upstream Network Delivered: Brand Strategy Naming Brand Identity Marketing Collateral --- Connecting Communities Upstream Network is a leading provider of broadband and digital TV services to the multi-family marketplace, delivering custom broadband...
Summer Glow Up — Seedhouse News Q2, 2022
A recap of our year so far: big cook-out energy with the best clients in the alcohol, snack, ice cream and pizza categories (and more!)
Eagle Manufacturing Logo Redesign Case Study
Seedhouse shifted the StratusVue brand identity away from the functional sell towards the emotional inspiration of architect Daniel Burnham.
Here Come the Smiles — Seedhouse News Winter ’21-22
A recap of all of the bright spots of our busy winter: helping brands come to life.
Last Sweet Drops of Summer — Seedhouse News Fall 2021
A recap of our summer spent in the sunshine & working on great branding, packaging and other new projects for clients.
StratusVue Brand Identity Case Study
Seedhouse shifted the StratusVue brand identity away from the functional sell towards the emotional inspiration of architect Daniel Burnham.
Ingenuity Identity Case Study
Ingenuity wasn’t taking credit for their incredible impact. We better defined the brand and crafted a new Ingenuity identity to position them.
Sprinting to a New Normal — Seedhouse News Spring 2021
2020 was the year of being uncomfortable, but hopefully you made it and are still moving and grooving! Here’s a round up of our last few months of year.
HealthSmart Identity Case Study
With the aging “Baby Boomer” generation grows the market for medical aids. However, no one likes to feel old or disabled, reminded that they are in need of medical devices and constant care. The HealthSmart brand is all about providing accessible, stylish medical aids for all life stages. It’s about improving the quality of life rather than treating a problem.
Recreo Identity Case Study
Tradition reinterpreted – luxury reimagined. A fashion brand is born in the mountains of Mexico.
Keep on Truckin’—Seedhouse News Winter 2020
2020 was the year of being uncomfortable, but hopefully you made it and are still moving and grooving! Here’s a round up of our last few months of year.
Togetherhood Case Study
The YMCA of the USA hired Seedhouse to help them develop a new social responsibility signature program that would activate its member base to serve their communities. The founding principal identified was: Doing good makes me feel good.
Railhead Corp. Case Study
Railhead is an enterprising company full of engineers and tinkerers. They find a complex problem to solve in the rail industry and go to work. We designed a brand that captures that attitude and sense of grit.
Sharp Elbows—Seedhouse News October 2020
We’re grateful for you—You’re what keeps us doing what we love. Here is a round-up of all of our recent work over the past few months.
Signs & Symbols — Chicago’s Grocery Store Signage
Today we explore the historical significance & current-day relevance of hand-painted grocery store signage in our city of Chicago, and introduce you to our collaboration with the legendary Southwest Signs.
On Seedhouse’s very first Sign
We’ve recently celebrated 10 years as a design studio, and the team wanted to make an object that commemorated Seedhouse and the journey as a gift for Bryan, our principal and founder. After running through a few ideas, we realized that we still didn’t have a sign:...
Covid-19 Impacts on Packaging Design
Patiently staring into our crystal ball, we wonder how Covid-19 will shape the packaging and store design for many of our clients - past and future. As CPG package designers and researchers, we decided to go into action and ask some experts about what they are...
Alphabet Soup – Acronyms in Design
After 10+ years of helping companies to (re)shape their identity and/or their package design systems we thought it would be fun to make a list of all the different acronyms that we’ve been exposed to across different industries.
3 Tips on Food Packaging Illustration
Consumers gravitate towards imagery on packaging. Here are 3 tips to using food illustration on your packaging to the fullest effect.
Design Integrity Case Study
The highlights of the Design Integrity Logo Design work that captures Design Integrity’s brand: complex engineering merged with industrial design.
CNI Mini Case Study
Chicago Neighborhood Initiatives builds strong Chicago Neighborhoods. This is a case study on our work rebranding CNI to better communicate their tenacity and drive.
Design + Architecture
In design, we look for inspiration everywhere including architecture. Architecture can become a symbol of an entire city or a movement.
Quari Handcrafted Ice Mini Case Study
The making of a Challenger Brand: a mini case study on how Seedhouse worked with Elevation Industries to bring their newest product, Quari Ice, to life.
Design Process—the Seedhouse Way
We often say that every good branding and design firm has a process. Process can help bring objectivity and accountability to an otherwise subjective task. Here, we outline the basic framework of our design process.