With the aging “Baby Boomer” generation grows the market for medical aids. However, no one likes to feel old or disabled, reminded that they are in need of medical devices and constant care. The HealthSmart brand is all about providing accessible, stylish medical aids for all life stages. It’s about improving the quality of life rather than treating a problem.
Category: Case Study
Tradition reinterpreted – luxury reimagined. A fashion brand is born in the mountains of Mexico.
The YMCA of the USA hired Seedhouse to help them develop a new social responsibility signature program that would activate its member base to serve their communities. The founding principal identified was: Doing good makes me feel good.
Railhead is an enterprising company full of engineers and tinkerers. They find a complex problem to solve in the rail industry and go to work. We designed a brand that captures that attitude and sense of grit.
The hightlights of the Design Integrity Logo Design work that captures Design Integrity’s brand: complex engineering merged with industrial design.
Chicago Neighborhood Initiatives builds strong Chicago Neighborhoods. This is a case study on our work rebranding CNI to better communicate their tenacity and drive.