Enabling Great Things
StratusVue is a cloud-based technology company providing cutting edge software to the commercial construction industry. We helped change their perspective from functional to more emotional and tap into the thinking of one of the country’s greatest builders, Daniel Burnham, to think big.
Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. … Think big.
– Daniel Burnham Chicago Architect (1845-1912)
Old School Thinking
We needed to help the client start to see the brand from an emotional perspective rather than rational. Seedhouse helped define their brand in a much more aspirational and emotional way.
New School Thinking
We helped Plans & Specs review and select a new name that better captures the core proposition and act as an umbrella brand. Old Name: Plans & Specs. New Name: StratusVue.
FINALIZATION & EXTENSION
We created corporate brand standards and even developed product logos for their different offerings.
Above: Logo Standards
Above: Excerpt of Brand Standards
Below: Brand Portfolio Logos
The creative exploration was so fruitful that the client chose to use other concepts to build out the logos for the brand portfolio.
We partnered with Orbit Media Studios to ensure that the brand came to life in an appropriate and compelling website.