Inside our brains

Peruse our design thoughts from both inside and outside of the box.

Are you ready to engage a design firm?

Are you ready to engage a design firm?

You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. How do you find the right design firm? And when do you know you’re ready to hire them.

How to Write a Brand Story – Part 2

How to Write a Brand Story – Part 2

In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.

How to write a brand story – Part 1

How to write a brand story – Part 1

Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.

Taking the road less traveled in 2015

Taking the road less traveled in 2015

The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.