A Strategic Packaging Design & Brand Identity agency for eager brands.
We Design to grow.
Wild Fork
Consumer testing helped inform the brand refresh and evolution from concept stores to a national chain of +60 stores and growing.
Packaging Design, Refreshes or Redesigns – grounded in research & based in Chicago
Mitigate risk through predictive research and battle-tested experience.
Big League Chew
Wow Bao
Westminster Bakers
Kernel Season's
Design is a Business Tool.
Packaging design should be your #1 investment because it’s your silent salesperson and one of the few marketing mediums that gets into your consumer’s hands and goes home with them.
Kohler
Kohler’s internal design team was stuck and needed a hand to augement their thinking relative their packaging design in big box retail. We conducted consumer research and found the white space for the Kohler brand to own. They were able to re-enter the market where they were underperforming and introduce the brand to a different kind of consumer than the one that finds them through bath and kitchen showrooms.
Vanity Fair
Seedhouse was hired by Georgia-Pacific to develop a brand identity for a new business venture and based on that success, we were introduced to the Vanity Fair team to solve a business challenge. Using our outside point of view, we realized a solution from something that was sitting right in front of them.
Award-Winning Smile Makers
CPG is dynamic – so should be your design partners. We love long walks in grocery stores and see the potential in everything. We’re design nerds, astute observers, seekers of truth, and know the business. We offer big brand experience with the agility and responsiveness of a smaller, dedicated team.
We’re also GDUSA People to Watch in Packaging Design. Read more about Bryan and Krissy.
Brand Identity
Identity is so much more than a logo. It all starts with sound design thinking. Through a deep dive and lots of questions, we try to boil the brand down to an essence. This essence drives the creative exploration and guides the organization.
Packaging
Design
You only have 3-4 seconds to capture someone’s attention on-shelf. A compelling and differentiated package design can help you get into someone’s hand and eventually their cart. Packaging is your silent sales person, and in-person influencer.
Naming
A name is not just a name. A name should spark interest and start the emotional connection with the consumer. We name brands, subbrands, develop nomenclature systems, even craft product descriptors and taglines.