We’re a Packaging Design & Brand Identity agency for emerging brands, challengers & stalwarts.
We Design to grow.
Wow Bao
Brand Identity Refresh, Messaging Platform, Brand Development, Brand Guidelines
Packaging Design, Refreshes or Redesigns – based in Chicago
We believe great brands start great stories.
Go Brewing
Brand Definition, Logo Design, Packaging Design System, Line Extension, Icon Design, Custom Illustration
Westminster Bakers
Logo designs, packaging redesign, packaging system, line extensions, supplemental marketing materials.
Switchback
Brand Strategy, Logo Design, Packaging Design, Brand Messaging, Updated Packaging Design, Photography, Illustration.
Purple Sunshine
Brand Strategy, Naming, Logo Design, Brand Messaging, Brand Mascot Development, Brand Guidelines
Eat with Your Eyes
We design love at first sight—brands and packaging that go home with your consumer.
La Fournette Gift Box
Inspired by the marriage of French baking and Frank Lloyd Wright’s architecture, the La Fournette specialty gift box has delicate copper-foil border and a rich array of colors. Rounded box edges enhance the tactile experience and the sumptuous toothy paper adds to the “earthiness” and “organic-ness” that is so central to Prairie Style. The layered design adds to the depth and texture and imbues the box with a special keepsake sense–you want to hang on to it long after the macarons are gone.
Vanity Fair
Seedhouse was hired by Georgia-Pacific to develop a brand identity for a new business venture and based on that success, we were introduced to the Vanity Fair team to solve a business challenge. Using our outside point of view, we realized a solution from something that was sitting right in front of them.
Kohler
Kohler’s internal design team was stuck and needed a hand to augement their thinking relative their packaging design in big box retail. We conducted consumer research and found the white space for the Kohler brand to own. They were able to re-enter the market where they were underperforming and introduce the brand to a different kind of consumer than the one that finds them through bath and kitchen showrooms.
Packaging Designers in Chicago…
We love long walks in grocery stores and see the potential in everything. We’re design nerds, astute observers, seekers of truth, and know the business. We offer big brand experience with the agility and responsiveness of a smaller, dedicated team.
We’re also GDUSA People to Watch in Packaging Design. Read more about Bryan and Krissy.
Brand Identity
Identity is so much more than a logo. It all starts with sound design thinking. Through a deep dive and lots of questions, we try to boil the brand down to an essence. This essence drives the creative exploration and guides the organization.
Packaging
Design
You only have 3-4 seconds to capture someone’s attention on-shelf. A compelling and differentiated package design can help you get into someone’s hand and eventually their cart. Packaging is your silent sales person, and in-person influencer.
Naming
A name is not just a name. A name should spark interest and start the emotional connection with the consumer. We name brands, subbrands, develop nomenclature systems, even craft product descriptors and taglines.