We often say that every good branding and design firm has a process. Process can help bring objectivity and accountability to an otherwise subjective task. Here, we outline the basic framework of our design process.
Category: Packaging Design Services
How to use Brand Guidelines to keep your brand on track.
Good design is an iterative process. In this blogpost, we outline our refinement & creative extension phase.
The creative exploration step in our process is where we translate the strategy that we developed previously and, with equal parts smarts, skill and talent, turn it into absolute design magic.
The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.
A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE ever expected to illustrate. (And don’t get us started on horseradish!) We constantly ask ourselves, “ok, what art style helps to push the whole concept […]