Ingenuity wasn’t taking credit for their incredible impact. We better defined the brand and crafted a new Ingenuity identity to position them.
The YMCA of the USA hired Seedhouse to help them develop a new social responsibility signature program that would activate its member base to serve their communities. The founding principal identified was: Doing good makes me feel good.
Railhead is an enterprising company full of engineers and tinkerers. They find a complex problem to solve in the rail industry and go to work. We designed a brand that captures that attitude and sense of grit.
If you’ve ever been in our office, you know that one of the first things you’ll see when you walk in is our inspiration board. Located right beyond our front door, it’s a 3D collage of each Seedhouser’s collected bits of inspiration.
We’re grateful for you—You’re what keeps us doing what we love. Here is a round-up of all of our recent work over the past few months.
Today we explore the historical significance & current-day relevance of hand-painted grocery store signage in our city of Chicago, and introduce you to our collaboration with the legendary Southwest Signs.
We’ve recently celebrated 10 years as a design studio, and the team wanted to make an object that commemorated Seedhouse and the journey as a gift for Bryan, our principal and founder. After running through a few ideas, we realized that we still didn’t have a sign:...
Patiently staring into our crystal ball, we wonder how Covid-19 will shape the packaging and store design for many of our clients - past and future. As CPG package designers and researchers, we decided to go into action and ask some experts about what they are...
After 10+ years of helping companies to (re)shape their identity and/or their package design systems we thought it would be fun to make a list of all the different acronyms that we’ve been exposed to across different industries.
Consumers gravitate towards imagery on packaging. Here are 3 tips to using food illustration on your packaging to the fullest effect.
The hightlights of the Design Integrity Logo Design work that captures Design Integrity’s brand: complex engineering merged with industrial design.
Chicago Neighborhood Initiatives builds strong Chicago Neighborhoods. This is a case study on our work rebranding CNI to better communicate their tenacity and drive.
In design, we look for inspiration everywhere including architecture. Architecture can become a symbol of an entire city or a movement.
The making of a Challenger Brand: a mini case study on how Seedhouse worked with Elevation Industries to bring their newest product, Quari Ice, to life.
We often say that every good branding and design firm has a process. Process can help bring objectivity and accountability to an otherwise subjective task. Here, we outline the basic framework of our design process.
A mini case study of our strategy development and design for Beechworth Window’s marketing brochure.
How to use Brand Guidelines to keep your brand on track.
Good design is an iterative process. In this blogpost, we outline our refinement & creative extension phase.
The creative exploration step in our process is where we translate the strategy that we developed previously and, with equal parts smarts, skill and talent, turn it into absolute design magic.
A mini case study of our branding work done for Pinnacle Performance Co.
We’ve been apart: from our office, from each other and from our awesome clients. But we’re still working hard to bring your design dreams to life. Here is a round-up of all of our recent work for the first quarter of 2020.
Immersion is the first phase of the Seedhouse process – whether for a brand identity or a package design project. This is the phase where we, as a team, try to learn your business as well as you.
Why do you need Brand Strategy & Story? Brand identity and strategy keep your brand consistent. A good story is how we connect to our world & brands. Learn more about how to craft your Brand Identity and Story.
What’s in a name? Naming your company can feel like naming a baby! It's a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business...