Inside our brains

Peruse our design thoughts from both inside and outside of the box.

Covid-19 Impacts on Packaging Design

Covid-19 Impacts on Packaging Design

Patiently staring into our crystal ball, we wonder how Covid-19 will shape the packaging and store design for many of our clients - past and future. As CPG package designers and researchers, we decided to go into action and ask some experts about what they are...

Alphabet Soup – Acronyms in Design

Alphabet Soup – Acronyms in Design

After 10+ years of helping companies to (re)shape their identity and/or their package design systems we thought it would be fun to make a list of all the different acronyms that we’ve been exposed to across different industries.
Seedhouse News – April 2020

Seedhouse News – April 2020

We've been apart: from our office, from each other and from our awesome clients. But we're still working hard to bring your design dreams to life. Here is a round-up of all of our recent work for the first quarter of 2020.
Naming – Our Philosophy & Process

Naming – Our Philosophy & Process

What’s in a name? Naming your company can feel like naming a baby! It's a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business...

How to get the most out of your Packaging Design

How to get the most out of your Packaging Design

The best packaging designs stop a consumer in their tracks. Once you've got them stopped, it's time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You've got 3-4 seconds to make an impression. Here's how.
An Ode to Bon Appétit

An Ode to Bon Appétit

At Seedhouse, we are constantly asking ourselves, “what emotional tie do we want to make with this  logo/package/etc?”. Creating that connection with the audience is SO MUCH more powerful than a functional or literal play. Instead of “Oh great, it’s yet another pasta recipe”, I get hyped about the old school Italian restaurants in Jersey.
Design to Grow

Design to Grow

Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.
Design Coming to Life

Design Coming to Life

Executed properly, a good logo allows for broad application and helps start a conversation. Because of this, we start every branding project by clearly defining the brand to help ensure that what we design is aligned to strategy, works to telegraph the right meaning and helps to spark an emotional connection or interest. (When developing a new logo, never review it simply on a white piece of paper or just on a white screen, as that’s not how they actually live or are viewed by others).  
Design & Video Games

Design & Video Games

Design reflects its culture. Whether we’re talking about tomato sauce labels or computer packaging, the best design work is an echo of its particular moment in time. Apart from its original commercial and persuasive goals, every piece we create at Seedhouse is...