Our Blog

Design To Grow

Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.

Design Coming To Life

Executed properly, a good logo allows for broad application and helps start a conversation. Because of this, we start every branding project by clearly defining the brand to help ensure that what we design is aligned to strategy, works to telegraph the right meaning and helps to spark an emotional connection or interest. (When developing a new logo, never review it simply on a white piece of paper or just on a white screen, as that’s not how they actually live or are viewed by others).  

In Search Of: A Design Unicorn (We’re Hiring)

Prerequisites: 4-6 yrs in CPG and/or identity design, ability to sketch, a solid understanding of print production, Adobe Creative Suite fluency (specifically AI, PS, & ID), organized, have empathy, flexible working style, healthy knowledge of design trends, touch of cleverness, a very strong work ethic and already live in the Chicagoland area (no relo). And because we pride ourselves on a very low attrition rate, this position is contract to full-time for the first 3mos, as we want to ensure proper fit.

Design & Video Games

Design reflects its culture. Whether we’re talking about tomato sauce labels or computer packaging, the best design work is an echo of its particular moment in time. Apart from its original commercial and persuasive goals, every piece we create at Seedhouse is...

Design & Painting

Andrew Sechin is Seedhouse’s Creative Director. After he’s done for the day—designing packaging, creating razor-tight illustrations or building complex mechanicals—he picks up a different set of creative tools. Andrew is a fine artist who paints luminous, gorgeous...

Brands Should Fear Helvetica

Eventually it was going to happen. Another big agency was going to rebrand themselves, using Helvetica. Global branding agency Interbrand did it. And just like that, creativity dies another small death. More Helvetica? Is that what creativity looks like in 2016?

Need help thinking about your brand? Get in touch.