Chicago’s Strategic Packaging & Brand Design Studio

Daymakers and Haymakers:

Our good people, smarts, and creativity build brands that Defend AND steal share.

We work with eager brands looking to grow.

We hone in on competition, define target, and look for opportunity to craft story and design that creates meaningful differentiation. Whether that comes to life in packaging design or brand identity.

 Do you want to reclaim a position? Or emerge into top tier status? 

Stand out from the crowd

You’ve got 3 seconds to make an impression in a competitive space. How do you connect with consumers, arrest attention and incite trial? You have to find the visual opportunity and position your brand to emotionally connect with your consumer.

Who we are 

Seedhouse is a Chicago-based boutique packaging and brand design firm specializing in CPG brands across food, beverage, and supplements – and more. Founded over 16 years ago as an offshoot of a major brand design consultancy, we bring enterprise-level strategic thinking without the overhead. We help brands differentiate on shelf (retail, digital or agentic), connect emotionally with consumers, and drive retail velocity. Whether an emerging or established brand, we design to grow and realize the next business horizon.

What we do

Seedhouse delivers packaging design, brand identity, naming, research, and brand strategy for consumer brands looking to grow market share. From new product launches to full brand redesigns, we create visual systems that arrest attention on shelf and drive trial. Our work spans retail, e-commerce, and food service channels — with a proven track record in food, beverage, supplements, and cannabis categories.

Industries We Serve: From Food & Beverage to Cannabis & Supplements

Seedhouse has designed packaging and brand identities across food, beverage, cannabis, supplements, pet care, wine and spirits, health and wellness, home and garden, hardware and agricultural technology, among others.

“People to watch”—GDUSA

Bryan & Krissy were named “People to Watch in Packaging Design” by Graphic Design USA.

What people say about Seedhouse

“I love the design of these pouches. You all somehow get more impressive on each project.”

EVP Marketing, New Food Co.
“Thank you guys so much for helping us look like super stars with Whole Foods! This work is really incredible.”

Director of Marketing, Food Co.
“Seedhouse is super-talented and easy to work with.”

Managing Director, Confections Co.

Our Packaging Design Process: We are not ‘yes’ men.

How to build a brand or packaging system can be tough. We use process to help guide the effort—allowing time to review, discuss and challenge assumptions. You become part of the team. With Seedhouse, you get in-depth thinking, wild creative and the freedom to grow.

Past Clients Include

Ace Hardware logo
airbnb logo
Amway
Dean's
Diamond Foods
Ford Gum
Home Depot logo
Jacuzzi
Rust-oleum
Seattle's Best

By the Numbers

  • 16+ years in business
  • 11.5yrs average tenure of current Seedhouse staffer
  • +90% return rate aka % of clients who come back for more work/new projects
  • 25+ brands created (probably more tbh)
  • 1,000s of designs (identity, packaging, displays, exhibit booths, sales material, etc.)
  • 3yrs certified 1% for the Planet company (we give back bcs we make a lot of beautiful trash)

 

Looking for more?

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Ready to Grow?