IDDBA 2025 Recap: A Family Gathering
New Orleans brought the hospitality—and so did IDDBA 2025 (International Dairy Deli Bakery Association). If you were there, you probably felt it too: less like a trade show, more like […]
Category: Design Inspiration
Sweets & Snacks Expo 2025 Recap
Bryan and Krissy hit Indie for the Sweets & Snacks Expo 2025. Here is a roundup of what caught our attention.
Inside Seedhouse: Our Inspiration Board
If you’ve ever been in our office, you know that one of the first things you’ll see when you walk in is our inspiration board. Located right beyond our front door, it’s a 3D collage of each Seedhouser’s collected bits of inspiration.
Seedhouse in Seattle
Maybe it was an advance scouting effort or just an extended field trip punctuated by market immersions, store audits, cultural anthropology & serious fun. This work is play, and Seedhouse […]
Voraciously Curious—A Seedhouse field trip
We are voraciously curious. The world is constantly changing, and we are forever students of change. Luckily, we’re in Chicago, one of the greatest melting pots and rich source of […]
Signs & Symbols — Chicago’s Grocery Store Signage
Today we explore the historical significance & current-day relevance of hand-painted grocery store signage in our city of Chicago, and introduce you to our collaboration with the legendary Southwest Signs.