Overview
Client: Ingenuity
Delivered: Ingenuity Identity Design, Brand Strategy, Naming Consultation
Getting Credit for Their Incredible Work
Ingenuity has a complicated brand offering and wasn’t taking credit for the incredible work they were accomplishing in Arts Education in Chicago. We better defined the brand and crafted a brand identity that positioned them among national consultants.
Strategy
The project started with participating in a strategic planning session with key partners. Those learnings coupled with our market audit and immersion, we put together a strategy to move Ingenuity from a brand presentation that looked like a local arts educator to a national consultancy and think tank.
Ingenuity Identity – Symbols within the Symbol
The organization has three areas of focus – strategy, data and advocacy. Those three departments are represented by the icons that make up the “g” in the wordmark.
Brand Extension
The individual symbols that made up the “g” provided a great opportunity in the design of the letterhead, notecards and business cards. Each department has their own part of the symbol on their notecards. We also developed an icon library for use in their reports and marketing materials.
Icons Further Explored
We ended up creating a plethora of brand expressions for Ingenuity – including presentation templates, letterhead, business cards. We also created an icon library for them to use on their website and materials.
Partnered on New Site
We partnered with Orbit Media Studio to ensure that the Ingenuity identity came to life in an appropriate and compelling website.
Did you like what we did with the Ingenuity Identity? Want to see more of our work? Check out our showcase or our other mini case studies, or contact us to get a custom brand or package design suited to your needs.
