Sharp Elbows—Seedhouse News October 2020

CPG Sharp Elbows—Make Space for your brand on shelf.  When your brand needs to muscle out competition and get on-shelf at Whole Foods, Target, etc: Get in touch.

We’re grateful for you. You’re what keeps us open & doing what we love. This pandemic has not been kind and we could use some help – if you or someone you know needs branding or packaging help, please forward this blogpost or reach out.

Here’s the latest:

Mr. Lee’s Congee

Line Extensions, Packaging + Brand Update

We had the opportunity to work with the incredible team at Mr. Lee’s again… this time designing packaging for their Congee products. Our packaging puts the focus on the traditional Chinese origins of this comfort food + healthy ingredients + convenience.
Find it in a Whole Foods near you this fall!

Lil’ Gourmets

Packaging Updates

Lil’ Gourmets is now available in Meijers & Target—big congrats from us all here at Seedhouse! We can’t wait to see how Lil’ G continues to grow.

Seedhouse B-Sides: Fieldhouse

Our first Book! Fieldhouse is a visual exploration of Chicago’s park architecture created with Tim Lapetino and Laurea McLeland. More info soon.

Blogpost & Southwest Signs Collaboration: On Grocery Store Signage

We took some time to explore the historical significance & current relevance of hand-painted grocery store signs in Chicago, while also introducing you to our collaboration with the legendary Southwest Signs.

Covid-19's Impact on Packaging Design

Blogpost—Impacts of Covid-19 on Packaging Design

How is Covid-19 impacting packaging design? We asked Faith Hurley, Stacy Morton Callighan, Holly Mensch, Scott Lerner and Pam Daniels to weigh in on how we might better re-build post-pandemic and how Covid-19 is shaping CPG today.

CPG Packaging Illustration - Tomatoes

Blogpost—3 Tips on Food Packaging Illustration

It’s well known that consumers gravitate towards imagery on packaging. Here are 3 tips to using food illustration on your packaging to the fullest effect.

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