CNI Logo Design – A Bullhorn for Strategic Rebuilding
Strong neighborhoods create jobs. In addition, they provide retail and entertainment options and lift up existing architecture and social bonds. They do that all while providing thriving and sustainable business opportunities. Chicago Neighborhoods Initiatives works to build these strong neighborhoods. Our job was to update CNI’s logo design and visual brand to mirror their tenacious drive.
Realizing Bold Optimism
CNI puts their history, reputation, and relationships to work to make real change. Their bold optimism and vision for some of the city’s under-resourced neighborhoods inspired us as we began to reimagine the logo.
During our initial project research, we visited the Pullman District, a neighborhood at the forefront of CNI’s efforts. In Pullman, the CNI team has successfully ushered in a state-of-the-art factory for the Method brand, along with many other groundbreaking initiatives.
Energized by the Pullman neighborhood history, we designed a mark that had combined elements of the railroad, bullhorn and positive energy. The brandmark can be employed across a variety of digital and print applications. Further, CNI now has a brand guide that specifies usage for CNI’s photography, color palettes, iconography and typography.
“We connected with the brilliant team at Seedhouse and collaborated with them to not only recreate our 5 yr old brand, but also to redefine our story. The final deliverables provided CNI with a sense of accomplishment that is reflected through our excitement to share the materials with our partners and stakeholders.”
Jennifer Bransfield & David Doig
VP & CEO, CNI
Mini Case Studies