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How to Write a Brand Story – Part 2

How to Write a Brand Story – Part 2

In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.
How to write a brand story – Part 1

How to write a brand story – Part 1

Let's start at the beginning. Why do you need a Brand Story? The simple answer is - because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.