In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.
Let's start at the beginning. Why do you need a Brand Story? The simple answer is - because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.
It started a few years ago. Brand owners and marketers finally shifted from "we'll make it and they'll buy it" to a more nuanced appreciation of the implicit contract between consumers and brands.
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer.
The Squat'nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven't eaten here, you know what the brand promise is. This would be a place to squat...and gobble.
Naming a product, service or company can be a tricky process. We all traffic in words - writing emails, presentations - even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
Branding is one of those terms that gets thrown around as if everyone knows what it's all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.
A trip to Eataly in Chicago reminded us of the strength of color blocking and the billboard potential of packaging.
Learning from pros in other fields - we turn to director Anne Bogart for inspiration.
Branding churches and what we can learn for other non-profit projects.
Bryan's shirt just happens to match the project in progress.
A quick look at Apple naming.
Grocery Shopping is work.