Blink & you’ll miss it.
We blinked, and suddenly it was spring here in Chicago. New packaging design, line extensions, photoshoots, print production management, brand identity and not a small amount of coffee & extra loud music got us here to the start of longer days.
And cheers to that! We’re grateful every day that we get to work with an amazing team (new addition below!), learn from all of our partners and create killer work for our stellar clients.
Here’s a peek back at the last few months 🌞
The work we do 🤘
Switchback Produce Powder
Branding, Naming, Packaging Design, Photography, Illustration
Veggie-forward smoothie mixes that don’t taste like ass—Switchback is launching soon in three roarin’ flavors. We had extra fun working on the brand: from naming all the way to final packaging design (and check out that flying tiger!) Join the waitlist.
Branding, Brand Strategy, Packaging, Messaging, Web Design
Meet your new favorite cannabis gummy. Why? They’re evenly dosed, individually-wrapped & stacked inside a push-up paper tube, feature unique flavors & different experiences. Find them at a dispensary near you.
Jackson’s New Seasoned Sweet Potato Chips
Line Extension, Packaging Design
Jackson’s expanded into a Seasoned line, and they are delicious! We modified the package design system to accommodate these new flavors and making them easy to find on-shelf.
New Case Study: We also dove deeper into our work on re-inventing this Shark Tank alum to increase trial & repeat purchases in the crowded snack aisle. Read about it here.
Three Cheers to Go Brewing!
Brand Identity, Packaging Design
Big congratulations to our friends over at Go Brewing, who won both Gold & Silver medals for the Best of Craft Beer Awards this past week. Talk about living up to your Mission! Dang. Find a Go Brew near you today.
Design Integrity—World Class
Brand Identity Update
A returning client, Design Integrity has grown since we last worked with them in 2017 & needed help fine-tuning their logo to ensure it continues to work hard across various client applications. We updated the brandmark & brand guidelines while allowing their amazing industrial design & engineering work to shine. Read our mini case study on the project here.
New Chef in the Kitchen
(Re)Introducing Laurea McLeland, our rock star Studio Manager & Designer, back after a cross-country tour & work in historic restoration. Pictured above: a delighted Laurea glowing at the sheer volume of tea that can be purchased in England last summer.
The last few months we also snuck in birthday celebrations, a trip to the florida shoreline and some new tattoos
Because so many clients have asked, we now offer a Creative Direction service retainer—if you want an extra hand, or heads & eyes to help objectively review all of your brand’s creative expressions, get in touch.
“I love the design of these pouches. You all somehow get more impressive on each project.”
– EVP Marketing, New Food Co
“Thank you guys so much for helping us look like super stars with Whole Foods! This work is really incredible.”
– SW, Director of Marketing, Food Co
“Love working with you guys!”
– JS, Print
“Loving everything about this and eager to get it wrapped up.”
– PM, Design Manager, B2B Brand
all work proudly made in the midwest✌🏼
From Team Seedhouse