Maybe it was an advance scouting effort or just an extended field trip punctuated by market immersions, store audits, cultural anthropology & serious fun. This work is play, and Seedhouse dipped our toes in the Emerald City—Seattle.
Yes, we worked… and bounced around Orcas Island, Kirkland and Seattle seeing old friends & meeting new ones. We sponged up a lot of beautiful nature, rode the light rail, ferries, tooled around in an EV & explored that scene, walked different markets, got lost in a couple bookstores and indulged in some seriously good food. Our takeaway; the PNW rocks.
This is the magic of travel, and experiencing a special part of the country together as a group.
Nobody wants to read
We always advocate for less copy on a package because busy consumers are tired in-store and unlikely to stop & read a package. Want to know what really makes a package sing on shelf? Go to a grocery store where you can’t read anything (yet!). Then you’ll really start noticing how quickly certain colors, photography, illustrations etc. can grab eyes.
City Style vs Island Life—typography edition
& Balance is Key
Finally, to read about other Seedhouse field trips, check out this blog.