Snow Tires to Tulips – Seedhouse Q1 News – 2024

Hello again..It’s time to shake off winter and start photosynthesizing!

Looking back on Q1: we made it onto Shark Tank (!), we also floated out to LaLa Land for Expo West, dipped our toes in the Pacific, wolfed down some In-N-Out burgers, certified our 1% for the Planet company status, had a 14th birthday, and were recognized as “People to Watch in 2024”!


CAN YOU MAKE BACON BETTER? (OMG, YES!)

RED MONKEY FOODS | STRATEGY, NAMING, BRAND & PACKAGE DESIGN, MARKETING MATERIALS

Red Monkey Foods launched their newest line for San Francisco Salt Co. at Expo West: Bacon Glazers. These magical mixes candy your bacon, right in your own oven! Four different flavors made their stunning debut and we were there for it all.

Seedhouse Bacon Glazers for Red Monkey - Q1 Newsletter


PATHFINDER—SWITCHBACK 2.0 (ROCK & ROLL, READY FOR RETAIL)

SWITCHBACK FOODS | PACKAGING UPDATE

Growing from DTC (direct-to-consumer) to retail, the Switchback packaging had to work much harder. Because it’s a more competitive environment we went bolder and louder. We’re stoked to see these freeze-dried smoothie packets and boxes hit shelves. Go get ‘em, tiger!

Seedhouse Switchback Packaging - Q1 Newsletter


IT’S OFFICIAL—WE’RE “PEOPLE TO WATCH”

When the industry announces that you’re someone to watch, you kinda freak out. And then you just get back to work. We’re excited to share that sibling duo, Bryan & Krissy Vanderwarker, were recognized as People to Watch this year by the design publication Graphic Design USA! Check out the feature/interview here. “Ultimately, we are optimists—about the future, our abilities to solve problems & create opportunities, the economy, the way consumers interact with our designs, our clients’ intelligence & trust, the ability to see change and the effect that good design can have on almost anything. Seriously.”

Seedhouse People to Watch GDUSA - Q1 Newsletter


CHASING SUNSHINE—EXPO WEST

In March, Team Seedhouse (and 65k+ other food industry folks) walked the Natural Products Expo West, which some call the ‘Super Bowl’ of food industry events. It was great to (re)connect with industry friends, high five clients, meet prospects and observe the future leanings of an industry. (See our trend recap here).

Seedhouse at ExpoWest - Q1 Newsletter


GETTING WAVY—JACKSON’S WAVY CHEDDAR SOUR CREAM CHIPS

JACKSON’S | PACKAGING LINE EXTENSION

Jackson’s Chips also had big news at Expo West—launching Wavy Cut Cheddar Sour Cream Sweet Potato Chips! Yes, they’re as delicious as they sound. The Jackson’s team is on a roll and we’re happy to ride the waves with them.

Jackson's Wavy Chips - Seedhouse Q1 Newsletter


SEEDHOUSE ON SHARK TANK

Our good friends, Long Table Pancakes (best pancakes ever), made it back onto Shark Tank back in February in a follow-up episode. Part of that segment featured our redesign effort and Krissy & Ash made it onto national TV!

Seedhouse on Shark Tank - Q1 Newsletter


14 YEARS OF CRAFTING BRANDS & PACKAGING

Breakout the body spray! Seedhouse enjoyed its 14th birthday on Feb 1st. We celebrated at our favorite Korean fried chicken spot, Crisp. Thank you for keeping us weird, smart & wildly creative. Seedhouse celebrates 14th birthday - Q1 Newsletter


Recent Testimonials

“This is like creativity on steroids!”
ANDY MALLOY, PRESIDENT OF JACKSON’S FOODS

“It’s such a pleasure to work with folks who really understand not just the branding side but the strategy side and how the two work together.”
SAMUEL TAYLOR, FOUNDER OF LONG TABLE PANCAKES

“A Seedhouse brand is professional, cool and grabs attention.”
TRACY SINCLAIR, FRACTIONAL CMO


PS “Stay hungry, stay foolish”

(this message was featured on the back cover of the final issue of the Whole Earth Catalog. Origin story here: The Origins of “stay hungry, stay foolish”)

Follow us on Instagram and LinkedIn for peeks into our day to day, design tidbits, & visual inspiration. Thanks for reading the Seedhouse 2024 Q1 news! If you are looking for past Seedhouse news, check this out.

Recent Posts

Expo West 2024 — Design Trend Round Up

Expo West 2024 — Design Trend Round Up

This March, the Seedhouse team (and 65k+ other food industry folks) walked the Natural Products Expo West show and saw so much! Almost 30,000 steps over 2 days, we perused 3,000 exhibiting brands. Here are the packaging design trends we spotted - in our 2024 Expo West...

Let’s take it outside – Seedhouse Q4 News – 2023

Let’s take it outside – Seedhouse Q4 News – 2023

Hi there. Seedhouse Q4 news here. Hope your year is off to a great start! We’re briefly looking back, but always keeping an eye ahead. We were at the PLMA Show in Nov. and even with a very strong Q4 we hit all Dec. due dates & EOY goals before scattering for...

YEAR IN REVIEW – 2023

YEAR IN REVIEW – 2023

As the winter solstice approaches and the prospect of longer days is on the horizon, we’ve been reflecting on our year and all of the cool work we’ve been lucky to do! We want to take a moment and express our profound gratitude for all of our clients who chose to work...