Savoring summer and watching the daylight diminish have us nostalgic and proud of the work we have done for our awesome clients.
Check out the recent project birth announcements.
P.S. Want to fine-tune and/or supercharge your packaging objectively? we now offer a predictive quant and diagnostic qual testing tool as part of our process. #DesignToGrow…Smarter
The future is wow
WOW BAO | BRAND MESSAGING, UPDATED LOOK & FEEL, BRAND GUIDELINES
Wow Bao, the vibrant Chicago-based restaurant brand, shifted its business strategy to fuel national expansion—offering bao and dumplings in grocery store freezers and through delivery. With the need to unify their messaging across diverse channels—restaurants, delivery kitchens, grocery, foodservice, and online—they partnered with us to redefine their brand story. Together, we built on their legacy of innovation, evolving Wow Bao from a restaurant to a snacking sensation synonymous with hot, steamy eats. Snack on Something Steamy.
Greens Under a Purple Sun
PURPLE SUNSHINE | NAMING, LOGO DESIGN, PACKAGING, COPYWRITING
When this agtech startup told us about their plans to grow hyper-local produce in shipping containers, we were in. Inspired by the 24-hour LED growing system of blue and red lights – which appear purple – (yay for the color theory nerds!) – we named the brand Purple Sunshine and worked to develop the hip and happy sprout character for the logo. Bright colors match the enthusiasm and hype we have for this new offering.
You Complete this Law Firm
REYNOLDS& | BRAND IDENTITY, BRAND STRATEGY & DEFINITION, NAMING, MESSAGING, WEBSITE DIRECTION
Practicing law is about more than understanding the rules—it demands attentiveness, empathy, problem-solving, resourcefulness, and passionate advocacy, all centered around the client. Yet, most law firms present themselves in the same predictable way. Reynolds& stands apart with a fresh approach, and we were thrilled to help craft a brand that reflects their unique focus on hospitality at the core of their practice. ⚖️
Don’t pop our bubble
CAROUSEL | BRAND REDESIGN, PACKAGING DESIGN
Reviving this old gumball brand for Ford Gum has been a real blast. From updating the brand logo and packaging to working with the Ford team on innovation items, we’ve been chew, chew, chewing. The redesign focused on pumping more fun into the brand and making it more relevant to the new kids on the block.
Wright for gifting
LA FOURNETTE | PACKAGING DESIGN
La Fournette macarons are authentically French, and uniquely Chicagoan. To celebrate this French American combination, we designed an up-scale gift box – inspired by Frank Lloyd Wright, who is considered the “greatest American architect of all time”. This beautiful gift box is filled with a selection of their most popular flavors, based on season and availability. It’s not often that we get to work with a World Baking Champion a la Pierre Zimmermann. An experience we’ll cherish for sure!
Soup’s up!
WESTMINSTER BAKERS CO. | BRAND STRATEGY & DEFINITION, BRAND IDENTITY, PACKAGING DESIGN
It’s soup season! There’s a reason Chik-fil-A, Potbelly’s, Whole Foods, and a few other big chains sell Westminster Crackers, because they’re the best! And yep, we (re)designed this 196yo, iconic cracker brand!
The Seed’s, elsewhere
Krissy’s film being nominated for awards!!! CHICAGO (written by Paul Oakley Stovall and directed by Krissy, starring Naima Mora & Kerry O’Malley) was nominated for Best Sci-Fi and Best First Time Director at the European Cinema & Film Festival and Honorable Mention Short Films at INFLUX Film Awards.
SDHS DEEP DIVE:
New Case Study out on our branding and packaging project with Big League Chew out now. Read more about our process for how we revitalized this classic brand here.
Fun Fact: Last Jan-March we found ourselves in 8 different States across the country. Know what we did in each state? Hit the grocery stores. #RetailNerds #PackageDesigners
Recent Testimonials
“I think creating that brand is my most favorite project of my career. Just goes to show that starting from scratch with the right strategic partner makes all the difference!!”
TRACY SINCLAIR, PURPLE SUNSHINE
“(Seedhouse is) great to work with and have significant CPG experience. The value they provide will be unmatched.”
JOE CHURA, GO BREWING.
“Dayyyuummm! These will crush!”
CURRENT CLIENT (PROJECT LAUNCHING SOON!)
PS “Knowledge speaks, but wisdom listens” – Jimi Hendrix.
Follow us on Instagram and LinkedIn for peeks into our day to day, design tidbits, & visual inspiration. Thanks for reading the Seedhouse 2024 Q2 news! If you are looking for past Seedhouse news, check this out.
