Suddenly Last Summer – Seedhouse Q3 News – 2024

Savoring summer and watching the daylight diminish have us nostalgic and proud of the work we have done for our awesome clients.

Check out the recent project birth announcements.

P.S. Want to fine-tune and/or supercharge your packaging objectively? we now offer a predictive quant and diagnostic qual testing tool as part of our process. #DesignToGrow…Smarter


The future is wow

WOW BAO | BRAND MESSAGING, UPDATED LOOK & FEEL, BRAND GUIDELINES

Wow Bao, the vibrant Chicago-based restaurant brand, shifted its business strategy to fuel national expansion—offering bao and dumplings in grocery store freezers and through delivery. With the need to unify their messaging across diverse channels—restaurants, delivery kitchens, grocery, foodservice, and online—they partnered with us to redefine their brand story. Together, we built on their legacy of innovation, evolving Wow Bao from a restaurant to a snacking sensation synonymous with hot, steamy eats. Snack on Something Steamy.


Greens Under a Purple Sun

PURPLE SUNSHINE | NAMING, LOGO DESIGN, PACKAGING, COPYWRITING

When this agtech startup told us about their plans to grow hyper-local produce in shipping containers, we were in. Inspired by the 24-hour LED growing system of blue and red lights – which appear purple – (yay for the color theory nerds!) – we named the brand Purple Sunshine and worked to develop the hip and happy sprout character for the logo. Bright colors match the enthusiasm and hype we have for this new offering.


You Complete this Law Firm

REYNOLDS& | BRAND IDENTITY, BRAND STRATEGY & DEFINITION, NAMING, MESSAGING, WEBSITE DIRECTION

Practicing law is about more than understanding the rules—it demands attentiveness, empathy, problem-solving, resourcefulness, and passionate advocacy, all centered around the client. Yet, most law firms present themselves in the same predictable way. Reynolds& stands apart with a fresh approach, and we were thrilled to help craft a brand that reflects their unique focus on hospitality at the core of their practice. ⚖️


Don’t pop our bubble

CAROUSEL | BRAND REDESIGN, PACKAGING DESIGN

Reviving this old gumball brand for Ford Gum has been a real blast. From updating the brand logo and packaging to working with the Ford team on innovation items, we’ve been chew, chew, chewing. The redesign focused on pumping more fun into the brand and making it more relevant to the new kids on the block.


Wright for gifting

LA FOURNETTE | PACKAGING DESIGN

La Fournette macarons are authentically French, and uniquely Chicagoan. To celebrate this French American combination, we designed an up-scale gift box – inspired by Frank Lloyd Wright, who is considered the “greatest American architect of all time”. This beautiful gift box is filled with a selection of their most popular flavors, based on season and availability. It’s not often that we get to work with a World Baking Champion a la Pierre Zimmermann. An experience we’ll cherish for sure!

 


Soup’s up!

WESTMINSTER BAKERS CO. | BRAND STRATEGY & DEFINITION, BRAND IDENTITY, PACKAGING DESIGN

It’s soup season! There’s a reason Chik-fil-A, Potbelly’s, Whole Foods, and a few other big chains sell Westminster Crackers, because they’re the best! And yep, we (re)designed this 196yo, iconic cracker brand!


The Seed’s, elsewhere

Krissy’s film being nominated for awards!!! CHICAGO (written by Paul Oakley Stovall and directed by Krissy, starring Naima Mora & Kerry O’Malley) was nominated for Best Sci-Fi and Best First Time Director at the European Cinema & Film Festival and Honorable Mention Short Films at INFLUX Film Awards.


SDHS DEEP DIVE:

New Case Study out on our branding and packaging project with Big League Chew out now. Read more about our process for how we revitalized this classic brand here.

 


Fun Fact: Last Jan-March we found ourselves in 8 different States across the country. Know what we did in each state? Hit the grocery stores. #RetailNerds #PackageDesigners


Recent Testimonials

“I think creating that brand is my most favorite project of my career. Just goes to show that starting from scratch with the right strategic partner makes all the difference!!”
TRACY SINCLAIR, PURPLE SUNSHINE

“(Seedhouse is) great to work with and have significant CPG experience. The value they provide will be unmatched.”
JOE CHURA, GO BREWING.

“Dayyyuummm! These will crush!”
CURRENT CLIENT (PROJECT LAUNCHING SOON!)


PS “Knowledge speaks, but wisdom listens” – Jimi Hendrix.

Follow us on Instagram and LinkedIn for peeks into our day to day, design tidbits, & visual inspiration. Thanks for reading the Seedhouse 2024 Q2 news! If you are looking for past Seedhouse news, check this out.

Recent Posts

Slap Hands – Seedhouse Q4 News – 2024

Slap Hands – Seedhouse Q4 News – 2024

We’re counting down to our 15th birthday (yep, we’re ‘seasoned’), we’re also reflecting on the power of good design and sharing a little from Q4’24. We cranked out more proposals than ever (funny fact at end), did more consumer testing, visualized strategies… hey,...

Inside Seedhouse: Our Inspiration Board

Inside Seedhouse: Our Inspiration Board

If you’ve ever been in our office, you know that one of the first things you’ll see when you walk in is our inspiration board. Located right beyond our front door, it’s a 3D collage of each Seedhouser’s collected bits of inspiration - the Seedhouse Inspiration Board....

Year in Review 2024

Year in Review 2024

As the year winds down and the promise of brighter days draws near, we find ourselves reflecting on all the incredible work we’ve had the privilege to do over 2024. This season of gratitude feels like the perfect time to thank our amazing clients—your trust,...

Space and Time – Seedhouse Q2 News – 2024

Space and Time – Seedhouse Q2 News – 2024

It’s all relative. We design brands & packaging for big companies, investor groups and serial entrepreneurs, you buy those great brands, our clients continue to grow, we stay gainfully employed and start the cycle again for more clients. In between those cycles,...