Your probabilistic thinking skills might be in supersonic overdrive & close to melt down so let this delightful quarterly Seedhouse newsletter be a welcome distraction. (If you need more come have lunch with us or join us on one of our semi-regular field trips). In these whacky times, we gotta do our best to keep growing & going!
ps. We turned 15yrs old in Feb. Not sure where the time went, but maybe that’s what happens when you combine smarts & all-star creativity; a lot of work to be proud of.
To all of you risk-takers, visionaries, Ops superstars, financial maestros, movers & shakers, big & small, thank you.
A TRIBUTE TO A GIANT
JIM HANSEN | CEO & CO-FOUNDER OF SOURCE/Inc
Sadly, our former boss & friend, Jim Hansen, passed away earlier this year. He will be remembered for his intelligence, creativity, professionalism & generosity. He was an industrial designer (GE’s Apollo Space Program; Unimark), sailor and a gentleman. In Source/Inc, he built a national design consultancy – smart, tenacious & creative – and we were lucky to have worked for him & to have learned so much from him. May his memory live on.
CLEAN TECH SMILES
SNACK BAR | PACKAGING DESIGN, BRAND DESIGN, BRAND ASSET CREATION
Snack Bar is the first clean burn ceramic technology cannabis vape to hit Illinois dispensaries. What’s not to love about bold fruit flavors & cutting-edge technology? Unlike traditional vapes that use metals or cotton, ceramic heating has no off flavors or heavy metal contamination, which makes for pure, clean hits. Early reviews, “Nothing else on the market comes close to this level of innovation and quality!”
FIELD TESTED
MEG | BRAND IDENTITY, PACKAGING DESIGN
Military Energy Gum (MEG) and the U.S Military have worked together since 1998 to help reduce fatigue-related injuries and deaths. Clinically proven, D.o.D. approved and standard issue in military rations this is a fast-acting energy source that anyone in high stress situations can depend on. We updated the brand & packaging to be more modern, accomplished & ready for action.
PACKAGING THAT ROARS
SWITCHBACK | PACKAGING DESIGN UPDATE
Switchback is a superfood smoothie powder that started as a direct-to-consumer (DTC) brand that grew into Retail. (You can now find them in Sprouts!) It’s a classic growth story, but the selling dynamic online is different from crowded, competitive Retail environments so we turned up the volume on the package design. 3-5 cups of all natural freeze-dried fruits & veggies with no added sugar make an awesome, tasty, shake-and-go smoothie – go get some!
ROSTER ADDITIONS
BIG LEAGUE CHEW | PACKAGING DESIGN, LINE EXTENSIONS
Big League Chew is on a roll! After the core line redesign we did for the brand last year, some new additions have been added to the line-up; Punch Out Pink Lemonade, Triple Play Tropical and Sour Gumballs make their debut! New flavors, new product forms – this is a team with a bright future! Look for these new additions in-store or online now.
FEELING SQUIRRELLY?
SQUIRREL COLLECTIVE | NAMING, PACKAGING & BRAND DESIGN, MESSAGING PLATFORM
More than just a snack, Squirrel Collective cannabis-infused nut butters provide a delicious, protein-rich and convenient way to lounge longer. Developed by a baker-craftsman, the cannabis nut butters combine culinary expertise with a passion for cannabis that makes for a product so nutty and delicious they’ll elevate your game to a whole new treetop. With Squirrel Collective, unwind with savory, creamy goodness while experiencing the calming effects of cannabis.
THE SEEDS, ELSEWHERE
KRISSY VANDERWARKER ON “THIS ONE GOES TO 11” PODCAST
On the storytelling front, Krissy was invited to share her love for Fiona Apple’s debut album, Tidal on the This One Goes to 11 Podcast. Each week hosts Michael and Tyler invite a guest “to share stories about the music that made them who they are AND to suggest what THEY believe is the perfect album. An album so brilliant that “10 out of 10” just doesn’t do it justice.” Check out Krissy’s Fiona Apple episode and the bonus episode on Chappell Roan.
THE WINS KEEP COMING
SEEDHOUSE RACKS UP 7 MORE AWARDS
One of the great joys of this business is that we get to learn about other businesses, their dynamics, their consumers, the challenges and then try to figure out how to strategically make their brand and/or packaging work harder. So with great joy we celebrate 7 more awards for awesome design work! Hooray, and thanks GDUSA!
Recent Testimonials
“Seedhouse has been a great thought partner. I call them with an idea and within a week I have concepts”
JOE CHURA, FOUNDER & PRESIDENT, GO BREWING
“Seedhouse is my Jiminy Cricket. (They) know the brand better than anyone else”
STEPHANIE WYSOCKI, VP OF MARKETING, JACKSON’S SNACKS
“I told them (the senior leadership team) that short of walking on water, Seedhouse can handle this project”
PROSPECT, DIRECTOR OF INTERNATIONAL SALES, AG COMPANY
P.S.
“Our heads are round to allow thoughts to change direction.”
– Dadaist Francis Picabia
(from the book, The Art of Looking Sideways by Alan Fletcher)
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