Quari Handcrafted Ice Mini Case Study

Overview

Client: Quari Ice
Delivered: Brand Strategy, Branding, Packaging Design, Copywriting, Photo Retouching, icon generation

Quari Ice handcrafts beautiful slow-melt ice meant to help you slow down and savor the moment. 

[Image Credit: Quari]Quari Packaging Design on shelf

The Making of a Challenger Brand

Seedhouse worked with Elevation Industries to bring their newest product, Quari Ice, to life through their branding and packaging design. Quari Ice is created using a proprietary water purification & freezing process, yielding absolutely crystal clear ice that melts slowly. The Quari innovation woke up this sleepy category – mostly consisting of 5 lb. and 10 lb. bags of mass-produced ice. As a cocktail accompaniment, Quari’s brand and packaging design needed to communicate its premium value. Also the design needed to convey the romance of the elevated cocktail experience and catch consumer eyes in coolers. 

Signature Style Design

The Quari brandmark developed to communicate a graceful, high-end feeling, that paired with a precision-forward font style to impart the level of detail in their cut ice forms. 

Quari Packaging Design

A Packaging Design of Contrasts

Our packaging system pairs beautiful photography set against a deep-blue glowing background to highlight the perfection in the ice. It features a color pop on the side panels to help with product differentiation. The logo contrasts with the blue background, polished and fresh. The packages help create a calm space for the eye to rest on-shelf, in cooler. By paring the Quari orange with the navy background, the packaging instantly calls attention and ups readability.

[Image Credit: Quari]

Communication is Key

Quari is different than other ice. Set apart and above by a specialized purification process, the ice itself is crystal clear and comes in 3 unique forms: a large cube, a small cube, and a sphere. Therefore, we retouched all of the photography on-pack to increase appeal. In addition, we created an icon system to help communicate the “Slow Melt”, “Ultra Pure” and “Crystal Clear” differentiators. 

Making Perfection in Ice

With ice being the hero, we wanted to make sure it looked its best on-pack. Enter our photo retouching process. After each cube or sphere was shot, the files were sent over to our studio where we spent hours meticulously retouching each photo to create perfect hero shots. In the end, the goal was realistic transparency when paired with the background color. Talk about a creative process where you find your zen.

A Cool Wrap Up

Once we had solidified Quari’s brand and packaging design, the next move was to design coolers for their products. Quari branded colors create great contrast and stopping power in busy stores. As a result, the impactful coolers successfully launched the brand in-store in Chicago Binny’s, and helped Quari showcase their product beyond standard cooler shelves.

Quari Ice Cooler - Packaging Design

“Thanks for helping us punch above our weight!”

-Neil Sullivan

Co-Founder, Quari Handcrafted Ice


 

Mini Case Studies

Enjoy reading about Quari Packaging Design? Check out our other Mini-Case Studies, where we highlight some of our favorite projects that aren’t currently in our showcase – like CNI, Pinnacle Performance Company, and Beechworth Windows.

Want to see more of our work? Check out our showcase, or contact us to get a custom portfolio suited to your needs.

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