Overview
Client: Solixir Beverages
Delivered: Logo redesign, package redesign, icon exploration, marketing and business collateral.
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Designing for better botanicals
This natural beverage had a problem at market—it disappeared on shelf. Despite its great taste, functional benefits, and early mover status, the old design portrayed “natural” in all the wrong ways. An excessive use of silver in the design also kept the drink from capturing eyeballs in store and limited both customer awareness and growth. Tracking these realities within this beverage category, our team redesigned the package.
We simplified the brand’s visual architecture and redesigned the logo to better communicate Solixir’s natural properties. This helped bring the drink’s natural point of difference to the forefront, while also creating a visual bulls eye for consumers. Plus we pulled from our experience working on other beverage brands like Seattle’s Best Coffee and other brands behind cooler doors like Cal-Maine, Daisy Brand, Ore-Ida and Deans.
Do you need help with the naming and design for a product innovation or line extension? Or help reinvigorating your brand’s presentation? Contact us and let’s talk about how good design can spark interest, boost velocity and better defend against competition.
