Author: Tim Lapetino

Design & Video Games

Design reflects its culture. Whether we’re talking about tomato sauce labels or computer packaging, the best design work is an echo of its particular moment in time. Apart from its original commercial and persuasive goals, every piece we create at Seedhouse is destined to become an artifact rooted in its own era. There is no […]

Design & Painting

Andrew Sechin is Seedhouse’s Creative Director. After he’s done for the day—designing packaging, creating razor-tight illustrations or building complex mechanicals—he picks up a different set of creative tools. Andrew is a fine artist who paints luminous, gorgeous scenes of sea and sky. We took some time to talk with him about his process, inspiration and […]

Brands Should Fear Helvetica

Eventually it was going to happen. Another big agency was going to rebrand themselves, using Helvetica. Global branding agency Interbrand did it. And just like that, creativity dies another small death. More Helvetica? Is that what creativity looks like in 2016?