A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE ever expected to illustrate. (And don’t get us started on horseradish!) We constantly ask ourselves, “ok, what art style helps to push the whole concept […]
Author: Laurea McLeland
At Seedhouse, we are constantly asking ourselves, “what emotional tie do we want to make with this logo/package/etc?”. Creating that connection with the audience is SO MUCH more powerful than a functional or literal play. Instead of “Oh great, it’s yet another pasta recipe”, I get hyped about the old school Italian restaurants in Jersey.
Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.
Executed properly, a good logo allows for broad application and helps start a conversation. Because of this, we start every branding project by clearly defining the brand to help ensure that what we design is aligned to strategy, works to telegraph the right meaning and helps to spark an emotional connection or interest. (When developing a new logo, never review it simply on a white piece of paper or just on a white screen, as that’s not how they actually live or are viewed by others).
Visual inspiration is everywhere, and some of our favorite designs can be found along rural Pennsylvania roads.