Seedhouse in Seattle
Maybe it was an advance scouting effort or just an extended field trip punctuated by market immersions, store audits, cultural anthropology & serious fun. This work is play, and Seedhouse […]
Maybe it was an advance scouting effort or just an extended field trip punctuated by market immersions, store audits, cultural anthropology & serious fun. This work is play, and Seedhouse […]
In design, we look for inspiration everywhere including architecture. Architecture can become a symbol of an entire city or a movement.
A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE […]
At Seedhouse, we are constantly asking ourselves, “what emotional tie do we want to make with this logo/package/etc?”. Creating that connection with the audience is SO MUCH more powerful than a functional or literal play. Instead of “Oh great, it’s yet another pasta recipe”, I get hyped about the old school Italian restaurants in Jersey.
Writing a blog post about ending my full-time status here at Seedhouse is not an easy task. There’s SO much that it’s difficult to put into a nice succinct post. My nearly four years is a constant accumulation of experience, thoughts, victories, and frustrations. If I have to distill it down to one word, it would be growth, both personally and as a designer. And also, importantly, Seedhouse’s growth too.