by Krissy Vanderwarker | Aug 27, 2015 | Branding Services
In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago....
by Krissy Vanderwarker | Jun 5, 2015 | Branding Services
Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to...
by Krissy Vanderwarker | Mar 31, 2015 | Branding Services
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer. Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the...
by Krissy Vanderwarker | Feb 19, 2015 | Branding Services
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world. Having had the great...
by Krissy Vanderwarker | Feb 13, 2015 | Branding Services
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch. We doodle… we draw… we explore. Our sketchbooks become a personal materialization of our thoughts. The fuller they become the more we cherish them. It seems old school, and...
