Immersion and Audit Process
Immersion is the first phase of the Seedhouse process – whether for a brand identity or a package design project. This is the phase where we, as a team, try to learn your business as well as you.
Author: Krissy Vanderwarker
Brand Strategy & Brand Story
Why do you need Brand Strategy & Story? Brand identity and strategy keep your brand consistent. A good story is how we connect to our world & brands. Learn more about how to craft your Brand Identity and Story.
Naming – Our Philosophy & Process
What’s in a name? Naming your company can feel like naming a baby! It’s a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business goals up front. Our philosophy on naming: Shorter is always better. […]
How to get the most out of your Packaging Design
The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.
Maison Restaurant – Branding the Modern Bistro
Aiming to rebrand the French Bistro for the Charleston restaurant scene, the Maison team partnered with Seedhouse to create the new Maison restaurant branding.