Patiently staring into our crystal ball, we wonder how Covid-19 will shape the packaging and store design for many of our clients – past and future. As CPG package designers and researchers, we decided to go into action and ask some experts about what they are currently facing and the questions or issues they see […]
Author: Krissy Vanderwarker
Immersion is the first phase of the Seedhouse process – whether for a brand identity or a package design project. This is the phase where we, as a team, try to learn your business as well as you.
Why do you need Brand Strategy & Story? Brand identity and strategy keep your brand consistent. A good story is how we connect to our world & brands. Learn more about how to craft your Brand Identity and Story.
What’s in a name? Naming your company can feel like naming a baby! It’s a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business goals up front. Our philosophy on naming: Shorter is always better. […]
The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.