by Bryan Vanderwarker | Jan 26, 2017 | Design Inspiration
The simple pineapple, exotic in appearance and vibrant in taste, has enchanted people for centuries and has grown into a rich symbol of hospitality. It is said that Christopher Columbus first ‘discovered’ pineapples in 1493 while exploring the Caribbean. But long...
by Bryan Vanderwarker | Aug 30, 2016 | Uncategorized
You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. Or maybe you have been in business for many years and are in need of a brand refresh. How do you find...
by Bryan Vanderwarker | May 18, 2015 | Branding Services
It started a few years ago. Brand owners and marketers finally shifted from “we’ll make it and they’ll buy it” to a more nuanced appreciation of the implicit contract between consumers and brands. Problem is, things have gotten out of hand:...
by Bryan Vanderwarker | Mar 3, 2015 | Branding Services
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble. Travel these days offers lots of...
by Bryan Vanderwarker | Oct 31, 2014 | Branding Services
For Halloween, I thought it fitting to post something with a ghoulish twist. We move through the world looking for signs and symbols to use in our identity, logo and package designs. Occasionally, we are reminded that the signs around us have some serious history –...
