Brands Should Fear Helvetica
Eventually it was going to happen. Another big agency was going to rebrand themselves, using Helvetica. Global branding agency Interbrand did it. And just like that, creativity dies another small death. More Helvetica? Is that what creativity looks like in 2016?
Are you ready to engage a design firm?
You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. How do you find the right design firm? And when do you know you’re ready to hire them.
Getting a handle on Dovetail Brewery
In honor of Chicago Craft Beer Week, we’d like to give a sneak peek into some of our work with amazing local brewers, Dovetail Brewery.
How to Write a Brand Story – Part 2
In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago.
How to write a brand story – Part 1
Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.
Whose Brand is it, anyway? 6 traps to avoid
It started a few years ago. Brand owners and marketers finally shifted from “we’ll make it and they’ll buy it” to a more nuanced appreciation of the implicit contract between consumers and brands.
Brand as Experience
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer.
Taking the road less traveled in 2015
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.
Choosing a brand name: 7 steps to bringing objectivity to the subjective process
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Why sketch – 100 sketches over 5 years
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
What is Branding? 5 Keys to Unlock the Mystery
Branding is one of those terms that gets thrown around as if everyone knows what it’s all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.
Signs & Symbols – Halloween Edition
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.
Shopping For Learnings – Eataly
A trip to Eataly in Chicago reminded us of the strength of color blocking and the billboard potential of packaging.
Freedom Within Limitations
Learning from pros in other fields – we turn to director Anne Bogart for inspiration.
EpiscoPickles & Social Responsibility
Branding churches and what we can learn for other non-profit projects.
Inspiration Is Everywhere
Bryan’s shirt just happens to match the project in progress.
Apple Watch or iWatch – Tomato or Tom-ah-to
A quick look at Apple naming.
Shopping with Something Shiny Syndrome
Grocery Shopping is work.