We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer. Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the customer’s (or audience’s) perspective. Pushing the engagement questions forward, we are constantly asking ourselves how can brands offer unique and valuable experiences to their customers – without being invasive or empty of course!
As a brand manager, you have to define, shape and tell the story of your brand. So know your audience, really know them, and make sure your story is meaningful and differentiated.
Try casting your target customer as the hero of your brand story. How does the brand help them achieve what they are looking for?