Brand as Experience

We believe that each brand is a story.  That story can and should be brought to life in an experiential way for your customer.  Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the customer’s (or audience’s) perspective.  Pushing the engagement questions forward, we are constantly asking ourselves how can brands offer unique and valuable experiences to their customers – without being invasive or empty of course!

As a brand manager, you have to define, shape and tell the story of your brand.  So know your audience, really know them, and make sure your story is meaningful and differentiated.

Try casting your target customer as the hero of your brand story. How does the brand help them achieve what they are looking for?

Recent Posts

A Week in the Life – Seedhouse Capabilities

A Week in the Life – Seedhouse Capabilities

Talking with a client the other day, our team realized that some folks don't know all that Seedhouse does in a week (and what the breadth of Seedhouse capabilities really are)! So here's a quick overview of a recent work week...and we promise it's more fun than that...

YEAR IN REVIEW – 2022

YEAR IN REVIEW – 2022

As the days shorten and the year comes to an end, we’ve been in a reflective mood - although looking at the year in review has lifted our spirits! We want to take a moment and express our super duper gratitude for all of our clients that chose to work with us this...

Va Va Vroom — Seedhouse News Q3, 2022

Va Va Vroom — Seedhouse News Q3, 2022

Change is upon us and here in Chicago, the Fall colors never last long enough and so we stay out 'photo-synthesizing' in the warm rays of sunshine before the clocks change (this weekend!). Anyway, while we adjust to flannel shirts, smoking meats, cozy quilts and more...