Brand as Experience

We believe that each brand is a story.  That story can and should be brought to life in an experiential way for your customer.  Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the customer’s (or audience’s) perspective.  Pushing the engagement questions forward, we are constantly asking ourselves how can brands offer unique and valuable experiences to their customers – without being invasive or empty of course!

As a brand manager, you have to define, shape and tell the story of your brand.  So know your audience, really know them, and make sure your story is meaningful and differentiated.

Try casting your target customer as the hero of your brand story. How does the brand help them achieve what they are looking for?

Recent Posts

Inside Seedhouse: Our Inspiration Board

Inside Seedhouse: Our Inspiration Board

If you’ve ever been in our office, you know that one of the first things you’ll see when you walk in is our inspiration board. Located right beyond our front door, it’s a 3D collage of each Seedhouser’s collected bits of inspiration. [ Inspiration Board from 2017....

Sharp Elbows—Seedhouse News October 2020

Sharp Elbows—Seedhouse News October 2020

CPG Sharp Elbows—Make Space for your brand on shelf.  When your brand needs to muscle out competition and get on-shelf at Whole Foods, Target, etc: Get in touch. We’re grateful for you. You’re what keeps us open & doing what we love. This pandemic has not been...