Brand as Experience

We believe that each brand is a story.  That story can and should be brought to life in an experiential way for your customer.  Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the customer’s (or audience’s) perspective.  Pushing the engagement questions forward, we are constantly asking ourselves how can brands offer unique and valuable experiences to their customers – without being invasive or empty of course!

As a brand manager, you have to define, shape and tell the story of your brand.  So know your audience, really know them, and make sure your story is meaningful and differentiated.

Try casting your target customer as the hero of your brand story. How does the brand help them achieve what they are looking for?

Recent Posts

Snow Tires to Tulips – Seedhouse Q1 News – 2024

Snow Tires to Tulips – Seedhouse Q1 News – 2024

Hello again..It's time to shake off winter and start photosynthesizing! Looking back on Q1: we made it onto Shark Tank (!), we also floated out to LaLa Land for Expo West, dipped our toes in the Pacific, wolfed down some In-N-Out burgers, certified our 1% for the...

Expo West 2024 — Design Trend Round Up

Expo West 2024 — Design Trend Round Up

This March, the Seedhouse team (and 65k+ other food industry folks) walked the Natural Products Expo West show and saw so much! Almost 30,000 steps over 2 days, we perused 3,000 exhibiting brands. Here are the packaging design trends we spotted - in our 2024 Expo West...

Let’s take it outside – Seedhouse Q4 News – 2023

Let’s take it outside – Seedhouse Q4 News – 2023

Hi there. Seedhouse Q4 news here. Hope your year is off to a great start! We’re briefly looking back, but always keeping an eye ahead. We were at the PLMA Show in Nov. and even with a very strong Q4 we hit all Dec. due dates & EOY goals before scattering for...