Brand as Experience

We believe that each brand is a story.  That story can and should be brought to life in an experiential way for your customer.  Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the customer’s (or audience’s) perspective.  Pushing the engagement questions forward, we are constantly asking ourselves how can brands offer unique and valuable experiences to their customers – without being invasive or empty of course!

As a brand manager, you have to define, shape and tell the story of your brand.  So know your audience, really know them, and make sure your story is meaningful and differentiated.

Try casting your target customer as the hero of your brand story. How does the brand help them achieve what they are looking for?

Recent Posts

Keep on Truckin’—Seedhouse News Winter 2020

Keep on Truckin’—Seedhouse News Winter 2020

2020 was the year of being uncomfortable, but hopefully you made it and are still moving and grooving!  As the snow falls (and we debate mittens vs. gloves), let’s make designs for better days. Today starts the Year of the Ox - let’s be strong, keep working hard and...

Inside Seedhouse: Our Inspiration Board

Inside Seedhouse: Our Inspiration Board

If you’ve ever been in our office, you know that one of the first things you’ll see when you walk in is our inspiration board. Located right beyond our front door, it’s a 3D collage of each Seedhouser’s collected bits of inspiration. [ Inspiration Board from 2017....