Why sketch – 100 sketches over 5 years

Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.

We doodle… we draw… we explore. Our sketchbooks become a personal materialization of our thoughts. The fuller they become the more we cherish them. It seems old school, and maybe it is, but it works for us.

Meredith's sketchbook from the last 5 years of working at Seedhouse

Meredith’s sketchbook from the last 5 years of working at Seedhouse

Unless limited by time, we have a process at Seedhouse… the first creative review for any project is done in that oh-so-old-fashioned “analog” platform called the thumbnail.

We find that good ideas (the kind that move markets and build brands) are best considered and evaluated with a quick, loose sketch… one that depends on the strength of the concept rather than the deftness of the execution.

Old-school, maybe. Good for clients? Definitely.

We find ourselves to love the old school artistry of illustration. It brings an artist’s touch and therefore, a unique feeling to each brand. Our illustration styles range from hand-drawn to watercolor to computer vector art. We wield the pencil, brush or mouse to authentically express a brand’s identity.

And this is the stuff we can really geek out on!

Recent Posts

Snow Tires to Tulips – Seedhouse Q1 News – 2024

Snow Tires to Tulips – Seedhouse Q1 News – 2024

Hello again..It's time to shake off winter and start photosynthesizing! Looking back on Q1: we made it onto Shark Tank (!), we also floated out to LaLa Land for Expo West, dipped our toes in the Pacific, wolfed down some In-N-Out burgers, certified our 1% for the...

Expo West 2024 — Design Trend Round Up

Expo West 2024 — Design Trend Round Up

This March, the Seedhouse team (and 65k+ other food industry folks) walked the Natural Products Expo West show and saw so much! Almost 30,000 steps over 2 days, we perused 3,000 exhibiting brands. Here are the packaging design trends we spotted - in our 2024 Expo West...

Let’s take it outside – Seedhouse Q4 News – 2023

Let’s take it outside – Seedhouse Q4 News – 2023

Hi there. Seedhouse Q4 news here. Hope your year is off to a great start! We’re briefly looking back, but always keeping an eye ahead. We were at the PLMA Show in Nov. and even with a very strong Q4 we hit all Dec. due dates & EOY goals before scattering for...