Why sketch – 100 sketches over 5 years

Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.

We doodle… we draw… we explore. Our sketchbooks become a personal materialization of our thoughts. The fuller they become the more we cherish them. It seems old school, and maybe it is, but it works for us.

Meredith's sketchbook from the last 5 years of working at Seedhouse

Meredith’s sketchbook from the last 5 years of working at Seedhouse

Unless limited by time, we have a process at Seedhouse… the first creative review for any project is done in that oh-so-old-fashioned “analog” platform called the thumbnail.

We find that good ideas (the kind that move markets and build brands) are best considered and evaluated with a quick, loose sketch… one that depends on the strength of the concept rather than the deftness of the execution.

Old-school, maybe. Good for clients? Definitely.

We find ourselves to love the old school artistry of illustration. It brings an artist’s touch and therefore, a unique feeling to each brand. Our illustration styles range from hand-drawn to watercolor to computer vector art. We wield the pencil, brush or mouse to authentically express a brand’s identity.

And this is the stuff we can really geek out on!

Recent Posts

Construction Paper is the Key

Construction Paper is the Key

A big chunk of our work revolves around food: food brands, logos, packaging, eating food. We illustrated more sweet potatoes than the average person. Certainly more sweet potatoes than WE ever expected to illustrate. (And don’t get us started on horseradish!) We...

An Ode to Bon Appétit

An Ode to Bon Appétit

It will come as zero surprise to anyone at Seedhouse that I love Bon Appétit. I will literally DRIVE to a BARNES & NOBLE to pick up a new issue (not many grocery stores carry it? and I’m still traveling around the country, so subscription isn’t very feasible)....