Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to offer.
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer.
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
Branding is one of those terms that gets thrown around as if everyone knows what it’s all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.