Taking the road less traveled in 2015
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.
Category: Branding Services
Choosing a brand name: 7 steps to bringing objectivity to the subjective process
Naming a product, service or company can be a tricky process. We all traffic in words – writing emails, presentations – even naming our children. But finding a strategically appropriate and ownable brand name is a whole new world.
Why sketch – 100 sketches over 5 years
Here at Seedhouse we believe in expressive and extensive creative thinking, and so we sketch.
What is Branding? 5 Keys to Unlock the Mystery
Branding is one of those terms that gets thrown around as if everyone knows what it’s all about. But people talk about branding in many different ways. Here are 5 ideas that will help you guide your efforts in branding.
Signs & Symbols – Halloween Edition
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.
Shopping For Learnings – Eataly
A trip to Eataly in Chicago reminded us of the strength of color blocking and the billboard potential of packaging.