Category: Seedhouse Process

Naming – Our Philosophy & Process

What’s in a name? Naming your company can feel like naming a baby! It’s a tough task. Therefore, the process can become fraught quickly. Naming is not easy, but we at Seedhouse aim to bring strategic objectivity to the process by establishing parameters and business goals up front.   Our philosophy on naming: Shorter is always better. […]

How to get the most out of your Packaging Design

The best packaging designs stop a consumer in their tracks. Once you’ve got them stopped, it’s time to connect with them. A package has to be able to get into the consumer’s hand with the face panel bull’s eye. To get into their cart, the experience of the rest of the packaging elements has to surprise and delight. You’ve got 3-4 seconds to make an impression. Here’s how.