Signs & Symbols – Pineapple, The Princess of Fruit
The simple pineapple, exotic in appearance and vibrant in taste, has enchanted people for centuries and has grown into a rich symbol of hospitality.
Author: Bryan Vanderwarker
Are you ready to engage a design firm?
You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. How do you find the right design firm? And when do you know you’re ready to hire them.
Whose Brand is it, anyway? 6 traps to avoid
It started a few years ago. Brand owners and marketers finally shifted from “we’ll make it and they’ll buy it” to a more nuanced appreciation of the implicit contract between consumers and brands.
Taking the road less traveled in 2015
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.
Signs & Symbols – Halloween Edition
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.