The simple pineapple, exotic in appearance and vibrant in taste, has enchanted people for centuries and has grown into a rich symbol of hospitality.
Author: Bryan Vanderwarker
You’ve got a company started. You’re well on your way towards securing your suppliers. You think it’s time to get your logo and packaging designed. How do you find the right design firm? And when do you know you’re ready to hire them.
It started a few years ago. Brand owners and marketers finally shifted from “we’ll make it and they’ll buy it” to a more nuanced appreciation of the implicit contract between consumers and brands.
The Squat’nGobble. The name of this roadside classic near, Bluffton, South Carolina, says it all. Even if you haven’t eaten here, you know what the brand promise is. This would be a place to squat…and gobble.
We move through the world and history looking for signs and symbols to use in our identity, logo and package designs.