Life is a series of adjustments, and we’ve been doing that for clients big and small last quarter.
Product launches to investor decks to consumer testing to line extensions to SKU rationalization to strategy sessions—we feel like we circled the moon and back these last 3 months.
It’s all in service of our goal to design with impact, achieve retail velocities, make happy clients, and help realize Big Hairy Audacious Goals.
Peace out to the grey, dull linger of winter (aka Q1’26) and hello to warmer, longer days! Turn up the music, catch some rays, be kind & keep exploring.☀️🌘🎶✌️
[Image credit: Earthset by Nasa]
CHEW ON THIS
BEWELI | BRAND & PACKAGE DESIGN
A fresh take on functional chewing. For BeWeli, we shaped a brand and packaging system that feels as clean and considered as its xylitol core—bright, modern, and optimistic. From name to shelf, every detail is designed to signal better-for-you without compromise, turning a simple habit into a small, daily upgrade.
FROZEN IS FRESHER
WILD FORK FOODS | BRAND IDENTITY REFRESH, EXPANDED BRAND ASSETS, IN-STORE UX, EXTERIOR STORE DESIGN, SHOPPER & DELIVERY PACKAGINg
What started as a logo refresh for Wild Fork Foods quickly took on a life of its own. This modern, frozen retail concept is kind of amazing and rapidly scaled to 60+ locations nationwide, much like our scope of work. What started as a refresh of the brandmark grew to in-store items, shippers, store exteriors, etc.. We’re proud to have helped shape the brand identity for one of the Retail industry’s most exciting growth stories, and we now feature that work in our showcase.
SNACK PRODUCER OF THE YEAR!
JACKSON’S | BRAND IDENTITY, PACKAGING, LINE EXTENSIONS, AND SO MUCH MORE
Our client & friends at Jackson’s won a very impressive award & national accolade deserving of applause: Snack producer of the year! Grab a bag in almost any grocery store or club store nationally and you’ll understand why a WGN TV reporter recently confessed to having eaten a whole bag in one sitting (we know that dynamic).❤️
NSF CERTIFIED FOR SPORT
MILITARY ENEGRY GUM | BRAND & PACKAGE DESIGN
The NSF Certified for Sport® certification is the only independent third-party certification program recognized and required by major sports organizations & anti-doping agencies. It’s serious, and MEG is the only NSF Certified for Sport® gum product on the market. (p.s. It works 5x faster than an energy drink!).
YOUR GUT IS AN ATHLETE. FEED IT LIKE ONE.
VICTORY LAP | BRAND IDENTITY, NAMING & PACKAGING DESIGN
On the topic of sports, let’s talk Victory Lap. This is two plant-based prebiotic fibers combined into a smooth, high-performance formula for daily gut strength and easy drinkability. No fillers. No artificial sweeteners. Just results. Curious? Use code SEEDHOUSE15 and get 15% off your first order.
Special shoutout to our friends at A Hundred Monkeys for collaborating with us on the name; big brains, cool peeps there.
HITS & GIGGLES—VolunTOLD
BRANDING
Sometimes working in design is like owning a pick-up truck in your 20’s; you get ‘volunteered’ for extracurriculars. Such is the case with the Hits & Giggles team that recently competed in the 2026 APTA (American Platform Tennis Assoc.) Women’s Team Nationals in Chicago. The team had a strong showing & is already strategizing 2027! Shoutout to Kurt Wasemiller for lending a hand.
LANDED
JOEY GARFIELD | ART EXHIBIT SHOUTOUT
“Only a fool pollutes the water when the world is on fire” is a good friend & sometimes creative collaborator, Joey Garfield’s newest art exhibit. It’s timely, hilarious, and sobering. It reminds us of why we became a 1% for the Planet company (we make beautiful trash), that every day is Earth Day and we’re all crew members here on Spaceship Earth (a Bucky neologism).
“Thanks for helping us punch above our weight”
NEIL SULLIVAN, CO-FOUNDER OF QUARI ICE
“It’s pretty clear from looking at your website that you all are strategically-driven”
BUSINESS CONSULTANT
“The best part of this whole process has been working with you guys!”
NEW CLIENT (& WE HAVEN”T EVEN FINISHED THE PROJECT YET!)
P.S.
“Create Epic Shit.”
– Internal communication from Nike’s Design Chief to staff designers, engineers and scientists, as reported in Business of Fashion 10/23/25
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