We logged some serious miles last quarter—coast to coast, tasting, talking, learning, and walking convention halls, expos and conferences. Our brains got a little bigger, our feet a little sore.
Back at the studio: someone got a new dog, someone got a new car, someone celebrated 25 years of marriage, and someone celebrated 10 years at Seedhouse!
Scroll on for highlights from Q2, and here’s to an even better second half of the year.
Major League to Big League
BIG LEAGUE CHEW | PACKAGING, LINE EXTENSION
For the first time ever a Major League Baseball player graces Big League Chew packaging! Aaron Judge, the captain of the NY Yankees, current AL record holder for home runs, 3x MVP, 7 All-Star game appearances “…Makes History With Iconic Baseball Candy” –Sports Illustrated. A portion of all proceeds go to his charity, All Rise Foundation: sweet move!
Snack So Hard
JACKSON’S | PACKAGING DESIGN, CONSUMER TESTING, PHOTOGRAPHY
Jackson’s keeps crushing it! You know ’em for awesome Sweet Potato Chips and Kettle Chips cooked in avocado oil. And now, they’ve got Super Veggie Straws that taste incredible! Seriously, these are game changers. Look for these EVERYWHERE!
Ooh Là Là, C’est Beau!
FRENCH GOURMET | PACKAGING DESIGN, COLLATERAL, EXHIBIT DESIGN
Meet one of the only freezer-to-oven French pastry brands delivering chef-level quality at home. Founded over 40 years ago by a world-renowned pastry chef, these golden, flaky croissants, danishes, puff pastries, strudels, cronuts, kringles, and dessert tarts star in top restaurants and hotels. Now they’re hitting retail shelves—branded, beautiful, and made in America.
Don’t Burst Our Bubble
CAROUSEL | LOGO UPDATE, PACKAGING REFRESH
Blowing bubbles since the 1950’s, Carousel brand of gumballs got a (respectful) new wardrobe just in time for the school year. The logo now speaks to kids of all ages and the packaging design touts its red, white, and blue heritage in celebratory bursts. Whether sour or fruit flavored, we’re aiming to break bubble blowing records.
Guys Talking Yoga
JOHNNY LAMA YOGA | LOGO DESIGN, BRAND STRATEGY
On a mission to get more guys to practice yoga, Johnny Lama Yoga is all about making yoga accessible and interesting to male high school student athletes. The 8-limbed skull octopus for a symbol embodies the mash up of music culture (like the Grateful Dead) and the yogic philosophy. The merch is just the tip of the iceberg towards enlightenment and limberness.
The Seeds, Elsewhere
ASH MIYAGAWA’S COLORING BOOKS
Our very own Design Director now has 4 published coloring books. Her Starcana series is a joy to color and we highly recommend picking them up for your delight. Proud of our published author!
Shows, Shows, All the Shows
SDHS was out & about hitting So Curious (Chi), Sweets&Snacks (Indy), IDDBA (NOLA), CARV (San Diego) & soaking up the trends, talking biz, going deep in industries & making friends. Check out our recaps for the highlights.
Celebrating 10 Years with Laurea McLeland
Laurea has been at Seedhouse for 10 beautiful years. We’re so glad she’s chosen us to hang out with and share her talents! (Added fun fact: the current average tenure of Seedhouse’rs is 11.5yrs! THAT is something to be very proud of!)
Recent Testimonials
“Now those look yummy!”
WHOLE FOODS BUYER’S REACTING TO A CLIENT’S NEW PACKAGING (!)
“You guys are the real deal!”
A CONSULTANT ON AN INFO GATHERING MEETING AT SEEDHOUSE
“I seriously LOVE seeing your work in the newsletter—it’s a highlight reel of badass branding.”
BRUCE ETZCORN, OPS & CO-FOUNDER OF GO BREWING
P.S.
“As I always say: all efforts at effortlessness require tremendous effort.”
– Aaron Retica
(NYT editor describing the now defunct weekly column, The Conversation between Gail Collins and Bret Stephens)
Follow us on Instagram and LinkedIn for peeks into our day to day, design tidbits, & visual inspiration. Thanks for reading the Seedhouse 2025 Q2 news! If you are looking for past Seedhouse news, check this out. To sign up for our newsletter, head here.
