Recent Posts
Turning Heads – Seedhouse Q2 News – 2025
We logged some serious miles last quarter—coast to coast, tasting, talking, learning, and walking convention halls, expos and conferences. Our brains got a little bigger, our feet a little sore. Back at the studio: someone got a new dog, someone got a new car, someone...
CARV Expo 2025 – A Resurgence of Independence
Ah, San Diego — yep, it’s 72 and sunny, the air carries a hint of salt and story, and every day feels like a fresh start. That’s where we found ourselves last month, soaking up the scene at CARV Expo. CARV stands for California Action Retailer + Venture—a new West...
Driving Growth – Innovation Your Way
In the CPG world, innovation wears a lot of hats. There's big swings, smaller moves and a lot of magic in between. Sometimes it looks like a breakthrough category launch. Other times it's a surprising, interesting collaboration between two brands. Or it might be more...
IDDBA 2025 Recap: A Family Gathering
New Orleans brought the hospitality—and so did IDDBA 2025 (International Dairy Deli Bakery Association). If you were there, you probably felt it too: less like a trade show, more like a big family reunion with really good cheese. Yes, there were beautifully designed...