


Well hello again. Summer is on its way out, fall is clearing its throat, and as always, change didn’t bother to check our calendars. This quarter brought us new beginnings, a few milestones worth celebrating, a moment to remember someone extraordinary, and a rather...
We’re back from a whirlwind tour of parts of China, and when you’re halfway around the world and can’t read the language, design helps, a lot! A little jetlagged, but we’re leaning into H2 with smiles, air filters on high (‘Oh Canada’) and briefly looking back on Q2...
At Seedhouse, we can't walk into a grocery store without turning into anthropologists. So when a recent trip took us through four Chinese cities—Beijing, Xi'an, Guilin, and Shanghai—we did what we always do: we found the nearest supermarkets and started wandering the...
Life is a series of adjustments, and we’ve been doing that for clients big and small last quarter. Product launches to investor decks to consumer testing to line extensions to SKU rationalization to strategy sessions—we feel like we circled the moon and back these...