Recent Posts
Aisle by Aisle: What China’s Grocery Stores Taught Us About Packaging Best Practices
At Seedhouse, we can't walk into a grocery store without turning into anthropologists. So when a recent trip took us through four Chinese cities—Beijing, Xi'an, Guilin, and Shanghai—we did what we always do: we found the nearest supermarkets and started wandering the...
Rock Steady – Seedhouse Q1 News – 2026
Life is a series of adjustments, and we’ve been doing that for clients big and small last quarter. Product launches to investor decks to consumer testing to line extensions to SKU rationalization to strategy sessions—we feel like we circled the moon and back these...
Movers and Shakers – Seedhouse Q4 News – 2025
Laurea’s trip to Santa Lane in San Diego has us going down memory lane. Big news here: it’s our Sweet Sixteen. Occasionally, we may question our own maturity but not when it comes to packaging design; it’s been 1.6 decades of strategic thinking coupled with wild...
Chicken Linen & Glad Sacks: How Feed Sack Packaging Became Fashion, Homeware, and Americana
Packaging has always been more than a container. Packaging reflects culture, technology, and the creative ways people make use of what they have. Long before “upcycling” became a design buzzword, Americans were turning everyday packaging into dresses, quilts,...