We were having an internal review for a project and were looking for appropriate colors – colors that would express “relaxation” in the beer category.  So the team pulled out the Pantone books to start combing through thousands of colors.  Meredith pulled a red; Andrew a blue.  And Bryan happened to be wearing the right kind of shirt to express both!

Goes to show that inspiration can and will come from everywhere.  The trick is to stay open to it as it might just be right under your nose.

– Krissy

Process, Strategy