#-A

1D-10T – ‘idiot’, pronounced eye-dee-ten-tee; tech joke, barb
4c  – Four Color
A&U – Attitude & Usage
ABC – Always Be Closing (Sales)
ABM – Account Based Marketing (growth strategy)
ACB – Actual Customer Behavior
ACV – All-Commodity Volume (retail metric that measures annual sales of everything sold in a store)
ACV – Annual Contact Value
AGRI – Agriculture
AI – Adobe illustrator files
AIGA – American Institute of Graphic Arts
AMZ – Amazon
ANSI – American National Standards Institute
AQ – Aqueous Coating; clear coating applied after the inks to help protect the packaging
AR – Augmented Reality
ASP – Average Selling Price

B-C

B Corp – Benefit Corporation, a for-profit corporate entity (see B Lab)
B2B – Business to Business
B2C – Business to Consumer
BASES – Booz-Allen Sales Estimating System
BOH – Back of House; restaurant industry term for areas of the business that guests don’t see (eg. kitchen, office, storage, etc..).
BR – Bounce Rate
BX – Brand Experience
C&D – Cease & Desist (formal, legal request to/from someone to stop doing something; e.g. infringing on a trademark)
C1S – Coated One-Side
C2S – Coated Two-Sides
CAC – Customer Acquisition Costs
CAPEX – (or CapEx) Capital Expenditure; funds used to acquire, upgrade fixed assets.
CBA – Cost Benefit Analysis
CDA – Confidential Disclosure Agreement (aka. NDA)
CE – Consumer Electronics
CF – Cash Flow
CI – Competitive Intelligence
CLR – Customer Lifetime Value
CMS – Content Management System
CMYK – Cyan, Magenta, Yellow, Key (Black)
COB – Close of Business (5pm)
COGS – Cost of Goods Sold
CPG – Consumer Packaged Goods
CPI – Cost Per Interview (consumer research term for the average cost for each completed interview or survey)
CPM – Cost Per Thousand (M=1,000)
CPU – Cost Per Unit
CR – Conversion rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSR – Corporate Social Responsibility
CTA – Call to Action
CTR – Click through Rate
CX – Customer Experience
CYAP – Cover Your Ass with Paper

D-E

DFX – Design For X
DILO – Day In the Life of
DL – Dieline
DM – Direct Mail or Direct Message
DMI – Design Management Institute
DP – Digital Press
DPI – Dots Per Inch
DTC – Direct to Consumer (sometimes D2C)
EDI – Electronic Data Integration
EDLP – Everyday Low Price (Walmart term)
EBITDA – Earnings Before Interest, Tax, Depreciation & Amortization; an indicator of financial performance
EG – Extended Gamut (Color)
EOD – End of Day
EOL – End of Life
EOM – End of Month
EOW – End of Week
EPS – Encapsulated Postscript—image format file that may include vectors, bitmap images, or text for editing.
ETA – Estimated Time of Arrival
EULA – End User License Agreement
EZO – Easy Opening

F-G

FAB – Features Advantages Benefits (Sales)
FB – Features, Benefits
FIFO – First-In, First-Out
FMCG – Fast-Moving Consumer Goods
FMoT – First Moment of Truth (P&G term for 3-5sec window when consumers notice a package on-shelf)
FOB – Free On Board; shipping term for who owns & pays for goods when in transit
FOMO – Fear Of Missing Out
FOP – Front of Pack; food labeling, otherwise known as the ‘face panel’
FPO – For Position Only
FSC – Forest Stewardship Council
FTP – File Transfer Protocol
FUBAR – (a military term) Fucked/Fouled Up Beyond All Recognition (or Repair)
FY – Fiscal Year
FYI – For Your Information
GA – Google Analytics
GCR – Gray Component Replacing
GDD – Growth Driven Design (web)
GF – Gluten Free
GIF – Graphic Interchange Format—Small and simple graphics, may include animation or transparency for use on the web.
GMO – Genetically Modified Organism
GP – General Population
GSM – Grams per Square Meter (paper weight / thickness)

H-M

HEX – 6 Digit Code that represents a color.
HTML – Hypertext Markup Language
ID – Identity
IDI – In-Depth Interviews; consumer research methodology
IHUT – In-Home User Test; consumer research methodology
IP – Intellectual Property
IR – Incidence Rate; in consumer research, the % of general population that qualifies for study
IRI – Information Resources, Inc (a leading provider of data & insights in the CPG industry)
IRL – In Real Life
ISO – The International Organization for Standardization
JIT – Just In Time inventory system (aka. Toyota Production System or TPS; creators of system); strategy that minimizes inventory for increased efficiencies, requiring very accurate forecasting & supply chain.
JPEG / JPG – Joint Photographic Experts Group—typically a raster image
JVs – Joint Ventures
K – Kosher
KISS – Keep It Simple Stupid
KL – Keyline
KO – Knockout (printing)
KPI – Key Performance Indicators
LPI – Lines per inch
LSP – Language Service Provider (translation services)
MRR – Monthly Recurring Revenue(s)
MSA – Master Service Agreement
MVP – Minimum Viable Product
OOO – Out Of Office
OpEx – Operating Expenses

N-P

NDA – Non-Disclosure Agreement (aka. Confidentiality Agreement)
NFP – Nutrition Facts Panel
Non-GMO Project – Non-Genetically Modified Organism (certification)
NPS – Net Promoter Score; customer satisfaction measurement tool
OAAA – Outdoor Advertising Association of America
OEM – Original Equipment Manufacturer
OPS (Ops) – Operations
P&L – Profit & Loss statement
PDF – Portable Document File
PDQ – Pretty Darn Quick
PE – Private Equity
PEBKAC – Problem Exists Between Keyboard and Chair (tech joke & alternative way of saying ‘user error’)
PMS – Pantone Matching System
PNG – Portable Network Graphics—used only on the web, small graphics that maintain integrity and include transparency.
POC – Point of Contact (designated person to communicate with at a company)
POP – Point of Purchase
POS – Point of Sale
POV – Point of View
PPI – Pixels per inch
PR – Page Rank
PR – Public Relations
PRS – Perception Research Services (consumer testing co; eye-tracking research methodology)
PSD – Photoshop Design Files
PX – Pixel Unit

R-S

RFI – Request for Information (often precedes an RFP)
RFP – Request for Proposal
RGB  – Red Green Blue
ROI – Return on Investment
ROM – Rest of Market (retail benchmarking term that factors size of market & retailer performance within it)
ROYGBIV – Red Orange Yellow Green Blue Indigo Violet
RTE – Ready To Eat
RTW – Ready To Wear
RTB – Reason To Believe
SaaS – Software as a Service
SBU – Strategic Business Unit
SEO – Search Engine Optimization
SFI – Sustainable Forestry Initiative
SIF – Supplier Information Form
SKU – Stock Keeping Unit
SM – Social Media
SME – Subject Matter Expert
SMM – Social Media Marketing
SNAFU – Situation Normal All Fucked Up (quirky old-school sarcastic saying)
SOAR – Strengths, Opportunities, Aspirations, Results; analysis tool & strategic planning method.
SOHO – Small Office Home Office (consumer segmentation/classification)
SOP – Standard Operating Procedure
SOV – Share of Voice
SOW – Scope of Work
SSCC – Serial Shipping Container Code – (used to identify a logistic unit; e.g. use on pallets or case packs)
SWOT – Strengths, Weaknesses, Opportunities, Threats; assessment tool.

T-Z

T&C – Terms & Conditions
TAM – Total Addressable Market
TDP – Total Distribution Points
TIFF – Tagged Image File Format (for editable images and storage)
TIMTOWTDI – There Is More Than One Way To Do It (programming motto)
™ – Trademark
TO – Turnover or Inventory turns
TTB – Alcohol and Tobacco Tax Trade Bureau
UI – User Interface
UL – Underwriters Laboratories
UPC – Universal Product Code
USDA – United States Department of Agriculture
USP – Unique Selling Proposition
UX – User Experience
V – Vegan / Vegetarian
VC – Venture Capital
VDP – Variable Data Printing
VOC – Voice Of Customer
VPN – Virtual Private Network
WFM – Whole Foods Market
WOM – Word Of Mouth
YOY – Year Over Year
YTD – Year to Date 

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