by Laurea McLeland | Feb 12, 2018 | Design Inspiration
Visual inspiration is everywhere, and some of our favorite designs can be found along rural Pennsylvania roads. Huge old barns often sport brightly-colored, round signs hung high along their eves–hex signs. While the definitive origin of these signs is somewhat...
by Bryan Vanderwarker | Jan 26, 2017 | Design Inspiration
The simple pineapple, exotic in appearance and vibrant in taste, has enchanted people for centuries and has grown into a rich symbol of hospitality. It is said that Christopher Columbus first ‘discovered’ pineapples in 1493 while exploring the Caribbean. But long...
by Krissy Vanderwarker | Aug 27, 2015 | Branding Services
In order to demonstrate the alchemy that is turning a brand strategy into a brand story, I have constructed a mini-case study. Our gracious and awesome clients at Westminster Bakers Co. have agreed to pull back the curtain on the work we did for them a few years ago....
by Krissy Vanderwarker | Jun 5, 2015 | Branding Services
Let’s start at the beginning. Why do you need a Brand Story? The simple answer is – because this is how we as humans connect to our world. Creating a story around your brand allows your users or customers (or humans) to connect to what your brand has to...
by Krissy Vanderwarker | Mar 31, 2015 | Branding Services
We believe that each brand is a story. That story can and should be brought to life in an experiential way for your customer. Given some of our team’s background in operations and theater, we naturally think through the touch points of a brand from the...
