Our brand identity & logo design philosophy:
- A Brand Identity grows from a clear and differentiated brand essence or big idea.
- We have to know who we are talking to – who are your customers.
- It is crucial to know what other brands look like so that you can be different.
- The brand has to be authentic to the company.
- A logo is a visual distillation of the company that can compel customers to connect to the company’s core values..
A picture is worth a thousand words. Your logo can and should work hard to tell a story and connect with your desired customer.