Package Designs that Work
Good CPG packaging design helps elicit an emotional response and stand out from the competition. Your package should get into the consumer’s hand with the face panel, and their shopping carts through the experience of the rest of the package’s design elements.
We believe that packaging should do so much more than just protect the contents
Industry Experience
Food
Beverage
Cannabis
Supplements
Auto Care
Candy
Pet Care
Ag/Tech
Wine, Beer, Alcohol
Restaurants
Non-Profits
Home & Garden
Health
Industrial
Get them to eat with their eyes
PACKAGING ACTS LIKE A FISHING LURE.
Our years of experience facilitating and analyzing consumer research has given us a unique window into how consumers shop at grocery, convenience, big box stores, on-line, etc. We leverage those learnings for each and every one of our projects—making the packaging design stronger and more effective in the CPG space.
Get in touch with Bryan and Krissy about how to make your packaging design leap off the shelf.
Westminster Foods: Growing Beyond Heritage
Westminster Foods owns four food brands (Westminster Bakers Co., Lucy’s Gluten-Free Cookies, Gold’s Pure Foods, and Fox’s Syrups) known for their regional appeal, natural ingredients, and heritage-earned audiences. Our packaging and identity designs manage to elevate each of the individual brands while still preserving their regional devotion and history. The set of evolutionary designs also provide new opportunities for the brands to grow beyond their original geographic strongholds, resonating across generations. Value creation: like so many of our projects, this started as a simple brand & packaging redesign to just 4 SKUs, but later grew into updating 4 different brands and approx 900 packages.
Jackson’s: BETTER FOR YOU CHIPS
Re-inventing a brand to increase trial & repeat purchases in the crowded snack aisle, we highlight the super ingredients and super flavor that differentiate the chips from the competition. Translating the new brand story to a bolder brand identity and package design system inspired by the premium oils, Jackson’s has grown so fast – they’ve had to increase their manufacturing output ahead of their planned growth.
CIRX: Turning Old Tires into Tough New Gear
Ever wonder what happens to old tires? Most of them end up in landfills or incinerators—bad for the planet, bad for all of us. That’s why the innovators at Prism Worldwide are changing the game, turning end-of-life tires into high-performance products. Their first retail launch? Cirx—a rugged, customizable car mat made with 50% recycled tires. Smart, sustainable, and built to handle the road ahead.
To drive home the rugged durability and recycled innovation, we designed kraft paper header cards that feel as tough as the mats themselves. The mountain imagery isn’t just for looks—it reinforces the adventurous spirit of Cirx while signaling its lower environmental impact. The Cirx logo’s arrowed “C” subtly nods to the tire-to-product lifecycle, a clever homage to the recycling symbol. And the copy? Straight to the point: these mats don’t just reduce waste—they outperform expectations. Cirx isn’t just a car mat. It’s the future of responsible, performance-driven design.
Our Packaging Design Services:
Package Design
Packaging redesign / Refresh
Line Extension
Package Innovation
Substrate Innovation
Structural innovation
Market Research / Audit
Product Renders
Keyline / Print Production
