The CPG Packaging Design Agency that Designs to Grow

The best packaging designs capture a brand’s essence and stop a customer in their tracks—That’s how Seedhouse gets your product moving and sets your brand on a path to growth.

Package Designs that Work

Good CPG packaging design helps elicit an emotional response and stand out from the competition. Your package should get into the consumer’s hand with the face panel, and their shopping carts through the experience of the rest of the package’s design elements.

We believe that packaging should do so much more than just protect the contents

Over 50 Years of CPG Packaging Design Experience in Chicago

With over 50 years of combined experience working on CPG, from small challenger brands to larger corporate entities, we’ve got the experience and skillset to get your product moving.

Our Packaging Design Services:

Package Design

Packaging redesign / Refresh

Line Extension

Package Innovation

Substrate Innovation

Structural innovation

Market Research / Audit

Product Renders

Keyline / Print Production

From Creative Packaging Innovation to Full Production

Seedhouse is capable of taking your packaging project from immersion and market research through initial concepts, all the way to final production files and press checks.

Check out some of our packaging work

Get them to eat with their eyes

Packaging acts like a fishing lure.

Our years of experience facilitating and analyzing consumer research has given us a unique window into how consumers shop at grocery, convenience, big box stores, on-line, etc. We leverage those learnings for each and every one of our projects – making the packaging design stronger and more effective in the CPG space.

Get in touch with Bryan and Krissy about how to make your packaging design leap off the shelf.

Westminster Foods: Growing Beyond Heritage

Westminster Foods owns four food brands (Westminster Bakers Co., Lucy’s Gluten-Free Cookies, Gold’s Pure Foods, and Fox’s Syrups) known for their regional appeal, natural ingredients, and heritage-earned audiences. Our packaging and identity designs manage to elevate each of the individual brands while still preserving their regional devotion and history. The set of evolutionary designs also provide new opportunities for the brands to grow beyond their original geographic strongholds, resonating across generations. Value creation: like so many of our projects, this started as a simple brand & packaging redesign to just 4 SKUs, but later grew into updating 4 different brands and approx 900 packages.

Jackson’s: BETTER FOR YOU CHIPS

Re-inventing a brand to increase trial & repeat purchases in the crowded snack aisle, we highlight the super ingredients and super flavor that differentiate the chips from the competition. Translating the new brand story to a bolder brand identity and package design system inspired by the premium oils, Jackson’s has grown so fast – they’ve had to increase their manufacturing output ahead of their planned growth.

Read more about the Jackson’s Packaging Design Process.

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