Quaker needed to bring their Rice & Puffed Snacks under one subbrand – Popped. We helped develop a successful system of product descriptors in order to communicate the appetite appeal, differentiate the product forms and accurately describe the product experience and texture: Sweet Oat Crisps, Rice Crisps, and Hummus Chips. Sometimes the devil is in the details.
Client: Quaker Popped
Delivered: Product Descriptor Naming
We delivered over one hundred different product description options across four different product types.
Creating Category Convention
The product descriptors were so successful that the store brands started using them. Imitation is the sincerest form of flattery.