An American Beer in Russia
When Ochakovo, Russia’s largest brewer and run by a woman, needed to diversify their product offerings, they were thinking about a special, limited-run craft beer. Seedhouse went out into the US market and did an audit of craft beer. We identified that steam beer was an opportunity and uniquely American, born in San Francisco. Seedhouse created the name, Flying Cloud, based on the famous clipper ship that had fastest run time to San Francisco and was skippered by a woman, unheard of at the time. This name gave the beer a rich story and a parallel to Ochakovo’s own story. Seedhouse parlayed that story into a fanciful logo and packaging design.