Flotsam & Jetsam
Fun With Words
Creating a new word of the day project, we wanted to imbue the brand identity with the fun that is inherent in the name. But wanted to balance the fun with the exploration of new vocabulary and etymologies.
When developing the logos, we created several identities that felt right and on strategy. So we decided to use multiple identities in different applications. Each allows us to leverage a different part of the brand strategy.