Flotsam & Jetsam

Flotsam&Jetsam logo

Fun With Words

Creating a new word of the day project, we wanted to imbue the brand identity with the fun that is inherent in the name.  But wanted to balance the fun with the exploration of new vocabulary and etymologies.

 

Overview

Client: Flotsam & Jetsam, Bryan Vanderwarker
Delivered: Brand Strategy, Logo Design, Social Media Images
Website: https://twitter.com/flotsamtoday

Multiple Identities

When developing the logos, we created several identities that felt right and on strategy.  So we decided to use multiple identities in different applications.  Each allows us to leverage a different part of the brand strategy.

Interested? Want to talk about your brand? Get in touch.