CPG Packaging Design 

Seedhouse Designs to Grow

The best packaging designs stop a customer in their tracks and Capture a brand’s essence—That’s how Seedhouse gets your product moving and sets your brand on a path to growth.

 

“It’s such a pleasure to work with folks who really understand not just the branding side but the strategy side and how the two work together.”

– Samuel Taylor, Founder

“A Seedhouse brand is professional, cool and grabs attention.”

– Tracy Sinclair Bell, Fractional CMO

“I am thrilled with the work product from the folks at Seedhouse. They took my 186 year old brand and made it feel new, relevant, and kept its old school feeling. They made me feel like they were my in-house marketing group.”

– Bob Abromowitz, CEO

Jackson's Kettle Chip Redesign - Seedhouse Newsletter Q4 2024
Gold's CPG Packaging Design - Old vs. New
MEG Military Energy Gum - Seedhouse Q1 2025 news

Package Designs that Work

Good CPG packaging design helps elicit an emotional response and stand out from the competition. Your package should get into the consumer’s hand with the face panel, and their shopping carts through the experience of the rest of the package’s design elements.

We believe that packaging should do so much more than just protect the contents

Over 60 Years of CPG Packaging Design Experience in Chicago

With over 50 years of combined experience working on CPG, from small challenger brands to larger corporate entities, we’ve got the experience and skillset to get your product moving. 

 

Industry Experience

Food
Beverage
Cannabis
Supplements
Auto Care 
Candy
Pet Care
Ag/Tech
Wine, Beer, Alcohol
Restaurants
Non-Profits
Home & Garden
Health & Wellness
Industrial

From Creative Packaging Innovation to Full Production

Seedhouse is capable of taking your packaging project from immersion and market research through initial concepts, all the way to final production files and press checks.

Check out some of our packaging work

Get them to eat with their eyes 

PACKAGING ACTS LIKE A FISHING LURE. 

Our years of experience facilitating and analyzing consumer research has given us a unique window into how consumers shop at grocery, convenience, big box stores, on-line, etc. We leverage those learnings for each and every one of our projects—making the packaging design stronger and more effective in the CPG space. 

Get in touch with Bryan and Krissy about how to make your packaging design leap off the shelf.

Westminster Foods Packaging Design - by Seedhouse, a CPG Packaging Design Agency

Westminster Foods: Growing Beyond Heritage

Westminster Foods owns four food brands (Westminster Bakers Co., Lucy’s Gluten-Free Cookies, Gold’s Pure Foods, and Fox’s Syrups) known for their regional appeal, natural ingredients, and heritage-earned audiences. Our packaging and identity designs manage to elevate each of the individual brands while still preserving their regional devotion and history. The set of evolutionary designs also provide new opportunities for the brands to grow beyond their original geographic strongholds, resonating across generations. Value creation: like so many of our projects, this started as a simple brand & packaging redesign to just 4 SKUs, but later grew into updating 4 different brands and approx 900 packages.

Read more about the Westminster Foods Brands.

 

Jackson’s: BETTER FOR YOU CHIPS

Re-inventing a brand to increase trial & repeat purchases in the crowded snack aisle, we highlight the super ingredients and super flavor that differentiate the chips from the competition. Translating the new brand story to a bolder brand identity and package design system inspired by the premium oils, Jackson’s has grown so fast – they’ve had to increase their manufacturing output ahead of their planned growth.

Read more about the Jackson’s Packaging Design Process.

Jackson's Packaging - by Seedhouse, a CPG Packaging Design Agency
Cirx - Seedhouse Packaging Design

 CIRX: Turning Old Tires into Tough New Gear

 Ever wonder what happens to old tires? Most of them end up in landfills or incinerators—bad for the planet, bad for all of us. That’s why the innovators at Prism Worldwide are changing the game, turning end-of-life tires into high-performance products. Their first retail launch? Cirx—a rugged, customizable car mat made with 50% recycled tires. Smart, sustainable, and built to handle the road ahead.

To drive home the rugged durability and recycled innovation, we designed kraft paper header cards that feel as tough as the mats themselves. The mountain imagery isn’t just for looks—it reinforces the adventurous spirit of Cirx while signaling its lower environmental impact. The Cirx logo’s arrowed “C” subtly nods to the tire-to-product lifecycle, a clever homage to the recycling symbol. And the copy? Straight to the point: these mats don’t just reduce waste—they outperform expectations. Cirx isn’t just a car mat. It’s the future of responsible, performance-driven design.

Our Packaging Design Services:

Package Design

Packaging redesign / Refresh
Line Extension

 

Package Innovation
Substrate Innovation
Structural innovation
 
Market Research / Audit
Product Renders
Keyline / Print Production

Want the best CPG Packaging Design Agency in Chicago?