From Farm to Freezer to Freaking Delicious – North American Expansion
Overview
Client: Wild Fork Foods
Delivered: Brand Identity Refresh, Expanded Brand Assets, In-Store User Experience Study, Store Exterior Designs,Shopper & Delivery Packaging, Augmented Brand Guidelines
Changing Behavior
Wild Fork specializes in high-quality beef, pork, chicken, lamb, seafood, and other exotic specialty meats such as bison, goat, goose, duck, alligator, etc… There’s more protein than you can shake a stick at. The brand had to work harder.
Our effort started with a deep immersion and investigation of the different touchpoints, pain points, consumer insights, unmet needs, etc.. We quickly adjusted the brand identity ever so carefully. That expanded to an in-store user experience study that yielded a host of future in-store shopping improvements (think of the Paco Underhill book, Why We Buy).
And then we helped quarterback the re-design of store exteriors by incorporating warm woods, textures & colors to counter a cold interior and make for a more inviting proposition.
Wild Fork Refreshed
The result is a brand that feels purpose-built, while still delivering the rigor, scalability, and alignment large organizations require.
For brand managers tasked with launching or repositioning a new venture in a new market or inside a complex portfolio, Wild Fork shows how Seedhouse helps turn market understanding and design thinking into a brand that people connect with.
