Taking Jefferson’s history home
Thomas Jefferson’s historic Monticello estate owes its historical landmark status to magnificent architecture and gorgeous natural surroundings. The grounds are also home to an elegant gift shop for products produced in Monticello and Virginia—everything from Hickory Syrup to craft Root Beer.
We designed a rigorous, flexible, and evocative package design system to elevate and unify Monticello’s constantly changing offerings—1000+ products online and in store. Our illustration, designs, and color palettes capture the pastoral sense of place at Monticello, echoing the history and legacy of this founding father’s homestead.
Client: Thomas Jefferson Foundation
Delivered: Packaging design system, book cover design, gift wrap design, collaboration work with Coca-Cola Company and the Thomas Jefferson Foundation.