Thomas Jefferson Foundation
The meeting of the corporate and nonprofit minds
To challenge traditional marketing think and activate the Coke corporate sponsorship, Seedhouse looked at the values and missions of the two organizations: Coke and Monticello. Realizing that there were overlapping values, Seedhouse helped the two organizations set a helpful set of guidelines to the new partnership. Those guidelines were then developed into a marketing and sponsorship plan – a plan that the Coke agencies still use and rely on.
Client: Thomas Jefferson Foundation
Delivered: Brand Strategy, Sponsorship Activation