Designing for better botanicals
This natural beverage had a problem at market—it disappeared on shelf. Despite its great taste, functional benefits, and early mover status, the old design portrayed “natural” in all the wrong ways. An excessive use of silver in the design also kept the drink from capturing eyeballs in store and limited both customer awareness and growth. Tracking these realities within this beverage category, our team redesigned the package. We simplified the brand’s visual architecture and redesigned the logo to better communicate Solixir’s natural properties. This helped bring the drink’s natural point of difference to the forefront, while also creating a visual bulls eye for consumers.
Overview
Client: Solixir Beverages
Delivered: Logo redesign, package redesign, icon exploration, marketing and business collateral.
